EXCLUSIVE: FENDI Timepieces Interview

BY Sophie Stevens / Mar 21 2017 / 00:58 AM

Pietro Beccari , CEO And Chairman Of The Luxury Brand, Speaks To Harper’s Bazaar Arabia About Their Watch Collections

EXCLUSIVE: FENDI Timepieces Interview
Courtesy FENDI
The New FENDI Shine Timepiece
EXCLUSIVE: FENDI Timepieces Interview
Courtesy FENDI
Fendi CEO and Chairman Pietro Beccari

Can you tell us more about the launch of FENDI Timepieces in 2014?

Since 1988 FENDI has created watches that stand out for their unique blend of Swiss savoir-faire and Italian design, always fostering the highest quality and the utmost craftsmanship. The launch of FENDI Timepieces in 2014 has seen us introduce new designs, creating stronger synergies between the world of watchmaking and the values of our Maison.

We focus on distinctive elements that have always characterised FENDI: the daring creativity, the choice of the finest materials, the obsession for the highest quality - always in line with the best Swiss watchmaking.

What do FENDI Timepieces exclusively offer to watch fans?

FENDI timepieces are distinguished by creative designs, the use of the most precious materials and the highest attention to quality. Always with the touch of fun that has characterised our collections.

Can you tell us about the new collections being launched at Baselworld 2017, the leading watches and jewellery show taking place this week?

The new Fendi IShine Collection will be showcased, which celebrates FENDI’s DNA by blending fine materials and precious stones in a sophisticated play of light, expressing the skillful craftsmanship and the highest know-how of the Maison.

This watch represents a tribute to the beauty of light, featuring three different stone combinations – white topazes, red and pink topazes and black spinels, always combined with gold and diamonds.

New FENDI IShine Timepiece

FENDI IShine Timepiece with topazes, spinels and diamonds in gold

What role will FENDI play in the future of the international luxury watches market?

We will continue to be present in key markets by strengthening our presence and positioning – offering our customers the most qualitative experience. Our collections feature distinctive models suitable for different moods and occasions – yet always remain very sophisticated

How will the Middle East’s trends and tastes be catered to by FENDI?

Middle East customers love craftsmanship and creativity. They demand exclusive products, high quality materials, attention to detail – all of which are embodied by FENDI watches.

FENDI Timepieces will be exhibiting at Baselworld 2017 from 23 to 30 March