This Is The First Saudi Jewellery Brand To Participate In London Fashion Week

Nosheen-Bakhsh-Sheen-Jewellery-Founder
Nosheen Bakhsh is the founder of Sheen
Sheen has been selected to showcase their Chandi collection at the event’s Designer Showrooms

London Fashion Week kicks off on 20th September and Sheen will be the first Saudi jewellery brand in history to exhibit at the Designer Showrooms.

Each year LFW’s Designer Showrooms hand-selects over 150 highly curated British and international brands for global exposure, and Sheen has made the cut for 2018 with their colourful Chandi collection.

Sheen-Chandi-Silver-Lapis-Lazuli-Earrings

Chandi earrings in silver and lapis lazuli, Sheen

The Chandi line is the brand’s sixth collection and only the second to be created in silver. Mainly comprised of large, statement earrings, each jewel is inspired by the colourful cultures of the Rajasthan region of India and blends Indian intricacy with Middle Eastern elegance.

Sheen-Chandi-Floral-Mandala-Earrings

Floral Mandela earrings from the Chandi collection by Sheen

Founder Nosheen Bakhsh, a Saudi designer of Kashmiri origin who is currently based in Dubai, says of the collection, “Chandi demonstrates how cultures are fusing together to create new standards of beauty. It also pays homage to the traditions of the past, modernising motifs to breathe fresh life into them."

Sheen-Chandi-Jaal-Silver-Cuff

Jaal silver cuff from the Chandi collection by Sheen

Sheen was established in 2013 as a way of combining Nosheen’s passions for both jewellery design and social causes. As a result, a percentage of profits are donated to charitable institutions such as UNHCR and Doctors Without Borders (MSF), cementing the label as a socially entrepreneurial venture.

Nosheen-Bakhsh-Sheen-Founder

Founder Nosheen Bakhsh is driven by her passions for both jewellery design and social causes

Commenting on the upcoming showcase, Nosheen states, “It's both a surprise and honour for Sheen to be selected to present at LFW's Designers Showrooms, as it provides an unmatched opportunity to network with leaders in the industry. I look forward to seeing where I can take the brand from here."

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Nosheen-Bakhsh-Sheen-Jewellery-Founder
Nosheen Bakhsh is the founder of Sheen