Philippe Belaise has clearly listened closely to the feedback from his brand’s fans. First introduced at this year’s Baselworld watches and jewellery show, the Tortue Pop & Pearl models from Claude Meylan have met the growing demands from female collectors for a watch that matches the mechanical designs of men’s timepieces.
“The comment we kept hearing from our female clients was ‘stop saying we don’t like mechanics!’” Philippe recalls. “We have had so much success with our men’s timepieces over the last two years, and ladies were very adamant that they wanted a watch similar to these.”
The latest "Tortue" Pearl timepiece from Claude Meylan
With that in mind, these technical models are infused with colourful feminine themes and are available in either a “Pop Pink” or “Pearl” version with alligator or satin straps. Each features a beautifully decorated face, with the dial uniquely positioned at 12 o’clock to allow an open space for the surrounding embellishments and mirrored rotor at 6 o’clock.
The timepieces will hit the region in September, a couple of months before Dubai’s annual Watch Week from 16 to 20 November for which Philippe will be back in the city. He fondly recalls being approached by Seddiqi & Sons in 2012 to partner with Claude Meylan in the region and now makes regular trips to the Middle East.
“Seddiqi saw potential in what we do,” Philippe explains. “We have an affordable range with unique savoir faire – perfect for today’s market in the Middle East that decreasingly follows trends and instead demands something more unique.” With their latest bespoke designs, Claude Meylan is certainly offering its female fans just that.