Nancy Ajram Appears In Her First Tiffany & Co. Campaign
The iconic luxury jewellery brand unveils its latest collection just a few months after announcing the Lebanese singer-songwriter as one of its newest international ambassadors
Award winning singer-songwriter and newly appointed Tiffany & Co. ambassador Nancy Ajram appears in her first global campaign for the iconic jewellery brand alongside Blackpink’s Rose, BTS’ Jimin and actor Florence Pugh.
As one of the region’s most beloved and influential artists, Nancy’s impeccable style and countless songs about love make her the perfect embodiment of the brand’s new collection, Love Lock – an expansion of the brand’s famous Tiffany Lock collection.
The iconic padlock has long held a place of importance for Tiffany & Co. “We are excited to showcase the new expressions of Tiffany Lock motif,” says Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Our House ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”
The extension of the collection includes a wide range of pieces from pendants, rings, earrings and bracelets all inspired by the lock motif. The luxury house will also debut a new Lock bracelet in white gold with half pavé diamonds and half baguette diamonds.
“To me, love is an infinite source of creativity,” says Nancy. “The Tiffany Lock represents the power inherent in love; the significance of unbreakable bonds—the connections that don’t falter with time.”
The collection is not only a true testament of Tiffany and Co.’s long held legacy in craftsmanship, but highlights the brand’s commitment to inclusivity as it features the Middle Eastern icon, front and centre throughout the imagery. Nancy can be seen throughout the campaign wearing the Tiffany Lock pendant in rose gold with pavé diamonds, along with Tiffany Lock bangles and matching earrings in rose gold with diamonds.
For more information, visit tiffany.com