Piaget Launches An Exquisite Desert-Inspired Collection For Winter At Tantora Festival

BY Krishna Sunilkumar / Mar 2 2020 / 11:32 AM

The collection celebrates the collaboration between the Swiss jewellery house and Saudi Arabia's Royal Commission of AlUla

Piaget Launches An Exquisite Desert-Inspired Collection For Winter At Tantora Festival

The marriage of Swiss craftsmanship with Arabian heritage is the core of Piaget’s new collection. Launched at a special event at the Winter at Tantora festival in Saudi Arabia, the exhibition commemorated the beginning of a collaboration between the Swiss jewellery house and the Royal Commission for AlUla (RCU).

piaget alula 2020

Both old and new heritage pieces were on display at the gathering, which was attended by Mr. Yves Piaget and Mrs Chabi Nouri, CEO of Piaget. The new collection evokes the mountainous landscapes and changeable quality of AlUla, formed from rippling lines and abstracted geometric shapes. The concept blurs the line between watches and jewellery, blending bursts of color with liquid gold.

piaget alula 2020

In a nod to the evening during which the launch took place, some of the pieces are inspired by a starry night. We especially adore the shimmery blue pendant, which captures the infinite blue of a night sky. Looking at the spectacular scenery and the gorgeous jewellery, a visit to AlUla is now at the top of our to-do list.


Images courtesy of Piaget.