Solidarity, Sisterhood, and Joyful Jewellery: Pomellato Unveils Regional Ramadan Campaign

by Dana SharawnehMarch 11, 2024March 11, 2024

Fusing together craftsmanship with the spirit of the Holy Month, the Milanese jewellery house celebrates Ramadan with a dedicated story starring its most captivating pieces…

Ramadan is a particularly special time of year, a month of reflection and celebration spent with family and friends – and it’s the perfect excuse to treat a loved one (or yourself) to a beautiful piece of fine jewellery, one which embodies the true spirit of female empowerment and independence.

Milanese fine jewellery house Pomellato has unveiled its first campaign dedicated entirely to the Holy Month; channeling the spirit of solidarity, love, and unity to convey a beautiful story. Set at Bab Al Shams resort in Dubai, the story celebrates the brand’s most iconic fine jewellery collections along with values of empowerment, natural beauty, and exquisite craftsmanship the maison is well known for.

Pomellato’s signature jewellery style originates in Milan, by an expert team of more than 100 master craftsmen and women. Honouring decades of Italian excellence in goldsmithing techniques, whilst infusing each of the masterpieces with soulful modernity, each of the brand’s radiant creations exudes a spirit of timeless elegance, tailored to women everywhere.

Female empowerment has been etched within the brand’s DNA since its inception in 1967 and, year after year, with every campaign launched by the brand – including the Pomellato For Women campaign inaugurated by the brand’s CEO Sabina Belli in 2017 – the maison furthers its unwavering commitment to nurturing female beauty, strength, and leadership both in the region and beyond.

Each of Casa Pomellato’s jewellery collections highlighted in the brand’s regional Ramadan campaign is a celebration of the natural and unconventional beauty of women through the art of meticulous, passionate, and handmade craftsmanship.

The campaign is brought to life through desert-toned hues, the brand’s most captivating jewellery, and the infinite beauty of the region. Featuring Pomellato’s finest and most versatile collections – Catene, Iconica, Nudo, Pomellato Together and Sabbia – the Milanese house offers its regional clientele a captivating Ramadan jewellery gift, encouraging them to honour the formidable women in their lives during the Holy Month through the love language of gift giving.