Explore The Rare Diamonds Of Damas Classics

BY Sophie Stevens / Nov 26 2017 / 15:41 PM

Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond, which are featured in these unique jewels

Explore The Rare Diamonds Of Damas Classics
Courtesy Damas
Explore The Rare Diamonds Of Damas Classics
Courtesy Damas
Damas You & I 2-stone diamond ring
Explore The Rare Diamonds Of Damas Classics
Courtesy Damas
Damas You & I 2-stone diamond pendant
Explore The Rare Diamonds Of Damas Classics
Courtesy Damas
Damas Blossom solitaire diamond earrings

As the leading jewellery retailer across the Middle East, Damas has demonstrated that luxury and sustainability can go hand-in-hand with their exclusive Classics Collection. First unveiled in 2016, these jewels are created by in-house designers at Damas and include traditional brilliant-cut diamond solitaire rings as well as the distinctive designs of the Blossom and Two-Stone jewels.

Damas-You-And-I-Two-Stone-EarringsDamas You & I 2-stone earrings featuring Forevermark diamonds

All Classics jewels are crafted in Dubai from 18-karat white gold set with Forevermark diamonds. Originally launched in 2008, Forevermark is owned by The De Beers Group of Companies and uses over 125 years of diamond expertise to carefully select exceptional gems for today’s discerning customers.

Damas-Classics-Solitaire-Forevermark-Diamond-RingDamas solitaire ring with a Forevermark diamond

Whilst diamonds are traditionally valued according to the “4 Cs” (Cut, Colour, Carat and Clarity), Forevermark goes several steps further. With only gems of exceptional beauty and quality accepted that meet strict integrity standards, it is said that less than one percent of the world’s diamonds are awarded the exclusive Forevermark status.

Damas-Tennis-bracelet-with-Forevermark-diamondsDamas Tennis bracelet with Forevermark diamonds

Each of these diamonds is then inscribed with an icon and unique number that is placed on the diamond’s table (top) facet. At a size less than 1/5000th of a human hair the miniscule inscription is invisible to the naked eye, but provides the customer with complete assurance that the Forevermark diamond is beautiful, rare – and responsibly sourced.

Damas-Classics-Eternity-RingDamas Classics eternity ring with Forevermark diamonds

Speaking about the partnership with Forevermark, Damas CEO Anan Fakhreddin explains, “We are committed to providing the best to our consumers and all our partners, focusing on our promise, our heritage and on the integration of quality and aesthetics under the Damas umbrella.”

The Classics collection is available in selected Damas stores throughout the UAE with a starting price of Dhs 4,300.