As the leading jewellery retailer across the Middle East, Damas has demonstrated that luxury and sustainability can go hand-in-hand with their exclusive Classics Collection. First unveiled in 2016, these jewels are created by in-house designers at Damas and include traditional brilliant-cut diamond solitaire rings as well as the distinctive designs of the Blossom and Two-Stone jewels.
Damas You & I 2-stone earrings featuring Forevermark diamonds
All Classics jewels are crafted in Dubai from 18-karat white gold set with Forevermark diamonds. Originally launched in 2008, Forevermark is owned by The De Beers Group of Companies and uses over 125 years of diamond expertise to carefully select exceptional gems for today’s discerning customers.
Damas solitaire ring with a Forevermark diamond
Whilst diamonds are traditionally valued according to the “4 Cs” (Cut, Colour, Carat and Clarity), Forevermark goes several steps further. With only gems of exceptional beauty and quality accepted that meet strict integrity standards, it is said that less than one percent of the world’s diamonds are awarded the exclusive Forevermark status.
Damas Tennis bracelet with Forevermark diamonds
Each of these diamonds is then inscribed with an icon and unique number that is placed on the diamond’s table (top) facet. At a size less than 1/5000th of a human hair the miniscule inscription is invisible to the naked eye, but provides the customer with complete assurance that the Forevermark diamond is beautiful, rare – and responsibly sourced.
Damas Classics eternity ring with Forevermark diamonds
Speaking about the partnership with Forevermark, Damas CEO Anan Fakhreddin explains, “We are committed to providing the best to our consumers and all our partners, focusing on our promise, our heritage and on the integration of quality and aesthetics under the Damas umbrella.”
The Classics collection is available in selected Damas stores throughout the UAE with a starting price of Dhs 4,300.