Modernity and tradition are blended together for the 2017 display at the Tiffany store in The Dubai Mall, with the windows paying homage to the unparalleled craftsmanship of the luxury jewellery house. The latest Victoria and Schlumberger collections are displayed amongst the iconic Tiffany Blue Boxes with wooden figurines showcased in a variety of playful scenarios.
The interactive LED animation on the boutique's façade
These include an ice carver working on the emblematic “Bird on a Rock” motif first created by designer Jean Schlumberger, a mannequin carrying a stack of Tiffany boxes through the snow, and another figure pulling a giant wreath composed of the boxes with bejeweled keys suspended from its centre.
Guests at the event also enjoyed an interactive LED animation on the front of the store that will remain on view until 27 November.
The window displays feature playful scenarios with mannequins
“We are delighted to bring the magical New York holiday spirit to our region for yet another year of festivities, and to celebrate the charm and whimsical warmth that is invoked in the windows of our boutiques,” said Joe Nahhas, Vice President of Tiffany & Co. Middle East & Africa. “Each window holds a story of its own, and we hope our customers join us in celebrating a truly special time of the year.”
Lana El Sahely at the event
In addition to The Dubai Mall display, the holiday windows are on view until 8 January 2018 in Tiffany boutiques across the Middle East, bringing the jeweller’s signature seasonal celebrations to the heart of the region.