Tiffany Brings Modern Chic To City Life

BY Sophie Stevens / Apr 7 2017 / 18:44 PM

The new Hardwear collection from Tiffany & Co. is inspired by New York City with an advertising campaign fronted by Lady Gaga

Tiffany Brings Modern Chic To City Life
Courtesy Tiffany & Co.
Lady Gaga is the face of the new Hardwear collection
Tiffany Brings Modern Chic To City Life
Courtesy Tiffany & Co.
Tiffany "Hardwear" ball dangle ring in sterling silver, Dhs 1,700

Mixing high fashion with street style, the Hardwear jewellery collection from Tiffany & Co draws on the dynamism of New York City and is perfect for the fast paced energy of Dubai. Available at Tiffany's boutiques in The Dubai Mall and Mall of the Emirates, the jewels are a combination of sculptural beaded designs and chunky linked bracelets and necklaces, available in yellow and rose gold or sterling silver.

Tiffany Hardwear Yellow Gold Bracelet

Tiffany & Co. "Hardwear" chain wrap bracelet in 18-karat yellow gold, Dhs 27,500

Lady Gaga is the face of the collection and is one of the only celebrities selected by Tiffany to model its designs since Audrey Hepburn became its unofficial ambassador following the iconic 1961 film Breakfast At Tiffany’s.

Tiffany Sterling Silver Hardwear Bangle

Tiffany & Co. "Hardwear" bead cuff in sterling silver, Dhs 1,650

Inspired by a 1971 unisex bracelet, the designs include an open sterling silver bangle with bead terminals, elegant 18-karat gold pendant earrings with graduated orbs, and a gold wraparound chain bracelet featuring the signature Tiffany & Co. padlock with a ball-shaped charm.

Tiffany Yellow Gold Hardwear Earrings

Tiffany & Co. "Hardwear" bead double drop earrings in 18-karat gold, Dhs 10,600

The attraction of the new collection lies in its suitability for any occasion – ideal for today’s busy lifestyle where professional and social events often blend seamlessly into one. Gaga is the embodiment of this active work-life blend, and is seen chicly modeling the jewels against a classic black turtle neck top and silk white blouse.

Lady Gaga Tiffany Hardwear Collection

Lady Gaga chicly models the designs from Tiffany's latest collection

Taking about her appointment as the Hardwear jewellery ambassador, Gaga says, “I love Tiffany Hardwear because it’s different and elegant — but it’s not what you would expect of elegance. That’s like me I think – I’m a bit different.”

This theme of unique elegance runs throughout the Hardwear collection, with its eye-catching styles the perfect companions to the busy yet sophisticated city life of the modern woman.