Introducing TOi: The Emirati Fine Jewellery Brand Making History at Cannes Film Festival
A pair of Aisha BinHendi’s earrings were spotted on the red carpet on Tuesday evening, as the designer scales new heights
The 76th annual Cannes Film Festival had an extra special surprise as Aisha BinHendi and her brand, Toi, became the first Emirati fine jewellery line to be worn on the red carpet: Indian actress Urvashi Rautela and Ukrainian singer Sasha Ray were both photographed wearing pieces created by the Dubai-based designer.
The brand’s name, TOi – which translates to “you” in French – reflects the nature of the pieces, encompassing the idea that the founder aims to infuse within each collections: that the owner is as unique as the pieces she wears.
Whilst the jewels glitter brilliantly on the red carpet, the real star is Aisha BinHendi who has worked tirelessly to prove that homegrown heroes like Toi have a place on the international stage, breaking barriers for other Emirati designers looking to scale new heights.
For more information visit jewelrybytoi.com