Vacheron Constantin Celebrates Opening Of Flagship Store With Emirati Designer Aljoud Lootah
The luxury Swiss company’s latest flagship store features four creations that pay tribute to the brand and the region
Since 1775 Vacheron Constantin has been building its legacy on a never-ending pursuit of precision, innovation and artistry.
Now, the luxury Swiss Maison has set its sights on the fast-paced Dubai and will be celebrating the opening of its flagship boutique in the heart of The Dubai Mall — but not without collaborating with someone equally as dedicated to perfection.
Recently, the Swiss watchmaker unveiled its latest artistic collaboration with Emirati Designer, Aljoud Lootah. The multidisciplinary designer has joined forces with the Maison to create four spectacular creations inspired by not only Vacheron Constantin but the Middle East region, bringing the house’s beauty and heritage to life in a whole new manner.
After the establishment of Aljoud’s studio back in 2014, the Dubai-based creative has gained international acclaim with her unique approach by focusing on bringing light to Emirati culture and artisanal techniques through contemporary design. As of today, the acclaimed designer has amassed major awards such as being named one of the 50 top talents in architecture and design.
One can expect nothing less than perfection exhibited throughout Vacheron Constantin’s latest flagship store. Aljoud’s four impeccable creations strive to offer a distinctive interpretation of the Maison’s annual theme – “Anatomy of Beauty,” by showcasing the link between conscientious watchmaking and design found in nature.
From Aljoud portraying Vacheron Constantin’s watchmaking brilliance through “Côte de Genève” and “Perlage” finishings, these designs are a must-see for everyone in town.
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