Cool And Contemporary Jewellery Brand Velvet Desert Expands to the UAE

From chic body chains and hand jewels to glittering designs for everyday, Velvet Desert’s cool and contemporary collections have gained a cult following. Now, the brand is making its debut in the UAE – just in time for the season’s celebrations.

Established in 2021, Velvet Desert has quickly established itself as a prominent player in the Gulf’s jewellery scene. With a cult following in just a few short years, the brand blends timeless craftsmanship with modern elegance, drawing inspiration from its rich Middle Eastern heritage.

Each piece is designed by its Kuwait and Spain based co-founders, hand-sketched, and meticulously crafted from gold-plated recycled metals, which reflect the brand’s strong dedication towards sustainability. Designs pay homage to the desert landscapes of the region, inspired by velvet night skies and shimmering dunes.

The brand specialises in making layering and stacking a breeze, with its Lima chain necklace providing a ready-made slew of four shining chains. Classic staples are given a modern revamp – its Hex hoops are industrial in form and adorned with delicate pavé stones, while gold body chains and hand chains set its collections apart.

Velvet Desert began as an online platform, but its presence is growing, solidified by its flagship store at The Avenues in Kuwait, its concession in Harvey Nichols Doha and Printemps Doha. Now, entering the UAE market, the brand is presenting its first official showcase at Waad Expo and Mirbad Expo in Abu Dhabi, from March 5 to March 10.distinctive fusion of traditional artistry and modern design, and this milestone solidifies its place in the Gulf’s expanding jewellery industry.

For more information visit velvetdesert.com.

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