Bella Hadid Will Soon Launch Her Own Drink Brand
The supermodel took to Instagram on Wednesday morning to let her fans know she’s about to unveil something exciting very soon…
From walking in the Victoria Secret fashion show to gracing the covers of every major magazine around the world, Bella Hadid has booked just about every notable job a model possibly can book throughout the span of her career.
But the twenty-four-year old model has something even bigger in the works. Early this morning, the supermodel teased that she has some very exciting news she can’t wait to share with her fans.
“15 yr old Me @ my first job would have never expected to have achieved what is about to happen tomorrow,” writes the supermodel, as she shares a throwback pictures of herself working, at what appears to be, an açaí bowl café. “I am so grateful!!!!! I can’t wait to show you one of the biggest blessings in my life… Stay tuned.”
Naturally, her followers couldn’t help but speculate what Bella could be referring to, but one perceptive fan tipped everyone off…
“She’s announcing the beverage company she’s co founded, ‘Kin Euphorics,’” wrote @beckyrod_4 in the comments.
What is Kin Euphorics?
According to Business of Fashion, the supermodel has joined wellness drink brand Kin Euphorics as both a spokesperson and a financial investor. Founded by Jen Batchelor, the non-alcoholic tonic contains ingredients like roseroot, reishi mushrooms, l-serine and gaba, promising to boost creativity, concentration and overall wellness. Currently, the beverage can only be purchased at specialty stores and at members clubs, like Soho House, but Bella wants to help bring Kin Euphorics drinks to the mainstream.
The brand has plans to launch with a party at New York Fashion Week and Bella has made it clear she can’t wait to introduce the drink to the industry.
“There are a lot of creative people, but with creativity comes a sort of brokenness or unbalancedness. I feel that people deserve to feel good all the time…” Bella told Business of Fashion. “That’s why being able to come into this business and bring this back into our fashion industry is super important to me.”
Will Kin Euphorics be available in the Middle East?
Currently, Bella has not commented on the distribution plan, but providing the drink doesn’t contain alcohol or any other substances which may be classified as drugs, there is a chance Kin Euphorics might make its way out to the region at some point in the future.
But is this actually Bella’s big announcement?
At the end of the day, we will just have to wait and see whether this is the news the supermodel is referring to within her Instagram post. Check back soon for more details.
Lead image courtesy of Jason Lloyd Evans (Maxwell, WF 2020)