Introducing BVLGARI’s Mai Troppo Heroines: Starring Zendaya, Naomi Scott and Lily Aldridge
From The Ambitious to The Adventurer to The Dreamer, the Roman luxury jeweler celebrates the alter-egos of modern-day women
To be described as a fierce, brave, and unapologetically ambitious – the Achiever of All Her Goals – is what some women aspire to be, while others would prefer the title of globe-trotter or Nomad; the spontaneous and adventurous woman we envy so, for her joie de vivre and fearless free spirit. And a select few may be content with the title of Dreamer, as they wander their way through life, viewing reality in an indescribably beautiful context they simply cannot explain to others. The question at hand is who are you?
BVLGARI unveils its Mai Troppo campaign by celebrating the unique personalities hidden within each and every woman, as reflected within its Serpenti collection. Starring singer Zendaya as The Hustler, actress Naomi Scott as The Adventurer and supermodel Lily Aldridge as The Dreamer it transports us into a world where being bold and true to oneself is at the core of the collection’s values; where being outspoken, or daring, or whimsical is commended.
Shot in the streets of Rome by Swedish director and photographer Johan Renck, the campaign is a love letter to women around the world, as it encourages them to remain true to the personality traits many feel compelled to repress within their day to day lives.
Bazaar shares insight here into each character here, encouraging all women to read on to see who they identify with the most.
The Ambitious (Played By Zendaya)
Determined and driven for success, The Ambitious isn’t afraid of taking risks.
Always on the go and calculating her next move, she can be seen sporting her Serpenti Viper Bracelet, the malachite detailing set in 18-carat rose gold gleaming in the sunlight, as she strides towards her next endeavor.
From the outside she may appear as if she has a tough exterior, cold and brash, but her empathy for others runs deep; she knows she’ll never be a success unless she has other great women standing by her side. Loyalty is everything to her and she’s very aware there is no hustle without the power of sisterhood propelling her forward, helping her conquer the next task at hand.
The Adventurer (Played by Naomi Scott)
10 years ago, she bid her soulmate goodbye, trading in true love for a one-way plane ticket to the unknown. After all, even until this day a decade later, she’ll sacrifice just about anything for a good “story” (this is what she calls all of her greatest experiences, collecting them the same some people collect stamps or silver spoons).
She’ll never stay in one place too long; routine bores her to death. And while she’s always on the go – with too many suitcases in tow, for someone with such spontaneous qualities – she’ll never remove her Serpenti Viper band ring, set in 18 carat rose gold with mother of pearl elements and pavé diamonds; it’s a promise to herself to always stay to true to her restless urges. Brazen and sophisticated, with a boundless passion for life, nothing is too daring for her.
The Dreamer (Played by Lily Aldridge)
While she may strike some as the shy and quiet type, her introvertive tendencies certainly have their benefits when it comes to thinking up beautiful ideas. Her outlook on life is completely different than anyone else’s as she ignores the status quo, opting to follow her heart instead of the masses. She loves nothing more than to let her mind run wild, as wanders through ancient cities on a midsummer afternoon.
A lover of culture, natural beauty and, of course, dreams, The Dreamer navigates her way through life with heart open.
Whether you find yourself relating to one, two or all three of these women there’s no denying that we all have a little bit of each one inside us.
For more information, visit bulgari.com
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