Jennifer Lopez Could Be Launching JLo Beauty Very Soon

BY Aria Mehta / Aug 25 2020 / 09:00 AM

The superstar performer and actress teased a first look on her Instagram recently and her fans can hardly contain their excitement

Jennifer Lopez Could Be Launching JLo Beauty Very Soon

There’s no doubt about it: Jennifer Lopez is a force to be reckoned with regardless of whatever project she’s working on. Therefore, we’re hardly surprised when the award-winning singer-songwriter and actress revealed she’s getting ready to dabble into the beauty industry.

Yesterday Jennifer took to Instagram and shared a few photos of herself with uber-bronzed skin, teasing an amped up version of the iconic makeup look she’s known for sporting both on stage and on the red carpet.


“Sunset glow... #JLoBeauty coming soon,” she captioned the photo, which appears to have been shot at golden hour on the porch of her home.

According to the Los Angeles Times, there was a filling in December 2019 for “JLO BEAUTY” with a U.S Patent and trademark. The superstar has not shared any information about her upcoming line, however, according to the filing of the patent fans, could expect to soon see a full line of cosmetics and skincare products within the near future.

JLo is hardly the first celebrity to dip her toes into the world of beauty, cosmetics and skincare. Rihanna, Kylie Jenner and Kim Kardashian West have all recently launched beauty lines that have become a huge success, with Kim potentially looking at releasing a skincare line (KKW Skin) in the near future.

Lead image courtesy of shutterstock