As the world embraces a new sense of reality luxury fashion brands are racing to create harmonious, online shopping experiences for shoppers.
Kristina Fidelskaya is yet another fashion brand to have recently announced the launch of their newly redesigned website; enabling their clientele to discover and shop the full collection; view exclusive seasonal drops, capsule edits; find out more information about bespoke services and brand collaborations (such as HALM x Kristina Fidelskaya).
“In a minimalistic manner, we aim to tell our story, showcase our style, state our emotions, share our vision of the contemporary woman and her carefully curated wardrobe,” designer and founder Kristina Fidelskaya said, in a recent statement.
Shoppers can also dive into the designer’s universe and learn more about brand’s DNA, history and inspiration. They can also view mood boards and campaign archives, snagging an exclusive glimpse into the creative process and mind of the designer while browsing through the latest collection and bestseller pieces.
“Working on our new website has felt very similar to creating a collection, being involved helped me visualize the visitor’s online journey. The design of the platform highlights the brands aesthetic, and is an extension of our boutiques,” Kristina said.
“My favorite part is the ‘explore the brand’ section, where one can find our collections, story, archive and more.”
Shop on Kristina Fidelskaya’s new online boutique here