Hindash was one of the first makeup artists within the region to create a dedicated beauty YouTube channel to educate women on how to do their make-up. To this day his online tutorials have amassed over 48 million views and thousands of comments from his loyal fans. Known for his signature winged liner, his particular kind of magic lies in how he treats the eyes and his ability to draw out an otherworldly incandescence from his subject – and all with the power of makeup.
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We interrupt your scheduled Sunday morning program to bring you our first EVER male cover star: Hindash. The Jordanian-artist-turned-make-up-connoisseur knows a woman’s face better than she does - and we aren’t mad ‘bout it. Oh, and did we mention that it’s our 100th issue? Yeah, no biggie.‼️❤️ Hit the #linkinbio to read the full cover-story. Words by @millimidwood Styling by @zachbyzachary Photography by @adelrashidphotography - نقدم لكم لأول مرة، شخصية شابة أردنية، على غِلاف مجلة كوزمو: هِنداش! خبير الميكياج اللي بعرف وجه المرأة اكتر من نفسها. و قبل ما نِنسا، هاد العدد ١٠٠ لمجلة كوزمو. حبينا نخَبِركُم! ❤️ - #cosmome #hindash #coverstar #makeup #beauty #artist #issue100 #100thissue
Growing up Hindash’s main sources of beauty inspiration were beauty editorials. His story begins with an upbringing steeped in portrait painting, where he found himself drawn to magazine pictures. He would recreated editorials by painting them with black ink.
Back in 2013 when Hindash began posting his paintings and drawings on Instagram and started getting noticed, supermodel Candice Swanepoel had followed him and reposted one of his drawings, making him gain 20,000 followers in one night.
With social media being the springboard that helped proper his career forward, his Instagram feed reveals a never-ending list of boldface names – which Hindash attributes not just to one serendipitous repost from a world-famous Victoria’s Secret model, but two.
“Doing Naomi Campbell’s make-up is definitely one of my career highlights,” he said. “Representation has become so important to me, and I have supported women all through my career. My work revolves around women and doing things that empower them.”
Not only does this mindset sets him apart, but is very much the secret to his success as he eventually plans to hit the shelves around the Middle East with a product line of his own.
Click here to read the full story.
Lead image courtesy of Cosmopolitan Middle East