Porsche Celebrates Women Empowerment With A Few of The Region’s Most Inspiring Ladies

The luxury automotive company has tapped the likes Nayla Al Khaja and Adwa Al Dakheel, along with a few other notable women, to star in its new #DriveDefinesHer campaign

To mark the upcoming regional release of the latest Panamera model, Porsche has unveiled a brand new initiative that celebrates female empowerment with the #DriveDefinesHer campaign. In keeping with the model’s tagline of Drive Defines Us, the luxury automotive brand uncovered the untold stories of five highly ambitious women who are making significant strides within their respective lines of work, in order shine a spotlight on their achievements.

Overall, the campaign aims to encourage other women in the Middle East to pursue careers in what would traditionally be considered male-dominated professions.

Notable women starring in the campaign include Nayla Al Khaja, the first female film director and producer in the UAE; Porsche Middle East and Africa’s very own Shurooq Zainal, the legal and compliance director for the MEA region and first Emirati director in the company; Saudi Arabia’s Adwa Al Dakheel, a 28-year-old entrepreneur, athlete and designer; Kuwaiti architect Hend Almatrouk, owner of the urban design firm Studio Toggle; and German-born Aileen Fahr, Head of Region Africa at Porsche, who was born and raised in Dubai.

Nayla Al Khaja

“Being part of this campaign has been an unforgettable experience. To work alongside other driven females has been extremely inspiring and something I will never forget,” says Nayla.

Adwa Al Dakheel

“Design is powerful, it can change perceptions and it can inspire. I want to get my story out there with the aim of inspiring the next generation of young females – not just in the Middle East but across the world,” says Hend.

Hend Almatrouk

“#DriveDefinesHer focuses on celebrating the achievements of some of the Middle East’s most ambitious and inspiring women. These women are trailblazers within their industries and are paving the way for the next generation of females to follow their lead,” says Dr. Manfred Bräunl, Chief Executive Officer at Porsche Middle East & Africa FZE. “Through uncovering and celebrating these stories, we hope to inspire young women to pursue their dreams and embark on a career path of their choice, irrespective of whether or not it’s a male-dominated industry.”

Shurooq Zainal

As an active supporter of female leadership and entrepreneurial mindset, the campaign is centered around Porsche’s commitment to support women empowerment within the company and beyond, with more than 30 percent of the roles at the luxury automotive brand currently occupied by women.

Porsche Panamera

The new Panamera is set to be launched in the coming months, with best-in-class performance, enhanced comfort and chassis management along with a sharper, sportier visual appearance. For more information, visit porsche.com

Images supplied.