The Giving Movement: Your New Favourite Ethical Athleisure Brand

BY Sarah Joseph / May 21 2020 / 08:00 AM

Made entirely in the UAE, it seeks to spearhead conscious consumerism while making a disruptive impact on the region's fashion scene

The Giving Movement: Your New Favourite Ethical Athleisure Brand

We always keep an eye out for brands that prioritize being environmentally-friendly, comfortable and fashionable.

A new addition to our list of sustainably-chic lines is The Giving Movement (TGM), a brand born during the time of the  COVID-19 crisis, that is crafted entirely from certified sustainable fabrics developed from recycled water bottles and bamboo.

The brand’s values and proceeds of $4 (Dhs14.69) from each sale go towards local charities such as Dubai Cares and Harmony House, while it also supports the local communities by creating its pieces directly within the UAE.

Dominic Nowell-Barnes, Founder of The Giving Movement said “I wanted to create a new model, a movement. A disruptive brand that was not fast frivolous fashion but deeply meaningful apparel. A brand that was sustainable, that was made ethically in the UAE and a brand that could have a positive impact with every purchase made.”

By thinking outside the box, the brand encompasses each of the four pillars of The Giving Movement; making a positive impact on the planet, being sustainability, fashion-first and futuristic.

Using innovative technology - including waterproof, on-trend fabrics and finishes like metallics - The Giving Movement is luxurious in feel and sustainable in all aspects of its existence.

The collection can be purchased from

Lead image courtesy of instagram/thegivingmovement

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