Giorgio Armani’s La Prima unveils fresh interpretations of the classic design, including adorable accessories and miniature versions of one of its most famous handbags

Too much of a good thing? Never. When it comes to some of the most iconic pieces within the history of modern-day fashion, more is almost always more, especially if it involves revamping, reimaging or reinterpreting a classic favourite several times over.

Giorgio Armani’s La Prima collection has expanded to include a range of accessories which pay homage to the iconic handbag that made its runway debut in 1994; from iPhone cases and piccolo-sized bags to pouches and clutches, feelings of nostalgia will be taking over on Christmas Day as we unwrap these miniature delights with glee.

The shoulder bag, a wardrobe staple for many of the industry’s most discerning insiders in the 1990’s, has also been reimagined in a variety of fresh new styles, materials and colours. From a practical tote, with a metal shoulder strap, to a micro-sized version with a small chain there’s little doubt La Prima could become one of the most coveted accessories collections of the season. 

For more information visit armani.com

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