Shot by Inez & Vinoodh for The CHANEL Iconic campaign, the French fashion house’s new 11.12 bag has been spotted on the arms of a few of its muses

Throughout the years, Chanel’s flap bags have become a wardrobe staple, elevating just about any outfit while also being a practical accessory for the modern woman.

Whether it’s the iconic Boy Chanel, Chanel 19, or the 2.55 these bags have been loved by many – including celebrities, fashion insiders, the discerning working woman and busy mothers, as they go about their daily errands and business with a bit of fashion history on their shoulders. 

Recently, Chanel released a series of beautiful images of the Chanel 11.12 bag – a modern day reinterpretation of the classic Chanel 2.55 bag originally designed by house founder Gabrielle Chanel.

Shot by the Dutch fashion photographer duo Inez & Vinoodh, the bags look simply stunning as fashion muses Imaan Hammam, Rianne van Rompaey, actress Anna Mouglalis, Louise de Chevigny and Zoé Adjani walked throughout the Parisienne neighbourhood Saint-Germain-des-Prés.

Here, Bazaar shares a closer look at the campaign imagery.

To see the full campaign, visit Chanel.com.

Images supplied.

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