Earlier this week the Maison unveiled its new global brand campaign during the annual Salon International de la Haute Horlogerie (SIHH) in Geneva. Piaget International Brand Ambassador Ryan Reynolds was joined by Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Mohammed Sultan Al Habtoor for an evening inspired by the Piaget universe. The campaign’s muse Doutzen Kroes also joined Piaget CEO Chabi Nouri for the dinner, which saw the Country Club de Genève transformed into a tropical sun-filled paradise.