And it was all about ‘la dolce vita’

Although Roman jeweller Bvlgari is a legacy brand, they went a little punk rock with their most recent diamond collection. Spanish actress Úrsula Corberó from La Casa de Papel (AKA Money Heist) is officially the face of their brand new Fiorever jewellery line. With a hair style as edgy as her persona, the actress exudes la dolce vita, making her “a quintessential Fiorever woman”, according to the brand.

Corberó flew all the way out to Dubai to celebrate the global launch event hosted at the Bvlgari Resort Dubai. Bvlgari CEO, Jean-Christophe Babin, introduced the new Fiorever ambassador and showed international press and guests an exclusive preview of the new campaign, which was shot by Mario Sorrenti in Rome.

Courtesy of Bvlgari

Guests included Bvlgari Brand Ambassadors Lady Kitty Spencer, Hikari Mori and Nadine Nassib Njeim, as well as Gabrielle Caunesil, Matilde Gioli, Fil Xiaobai  and Chrison Wong. Regional celebrities included Tara Emad, Diala Makki, and Mahira Abdelaziz.

Courtesy of Bvlgari

“Fiorever establishes the flower as an official symbol of [Bvlgari],” the brand said in a statement. “The flower is a classic jewelry motif, one the Italian Maison has interpreted with unrivaled craftsmanship and bold creativity since the 1920s. Now Bvlgari immortalizes the flower, an emblem of the Roman passion for life, in an enchanting diamond creation.”