adidas x IVY PARK Reveal Fifth Collaboration
Self-expression is given a stylish update in the brand-new HALLS of IVY collection
adidas and athleisure clothing line IVY PARK have joined hands for a fifth collection, named HALLS of IVY.
Inspired by a strong sense of unity and community closeness, the inclusive range brings diverse societal backgrounds together to celebrate individual differences and creativity.
The expressive designs take form through glen plaids, houndstooth patterns, and reimagined structural tailoring in a signature vibrant colour palette.
Of note is a patchwork puffer, sequin duster, a pair of knitted pants, romper, faux leather skirt, bodysuit, and a modern take on kids’ clothing, too.
The IVP Savage sneaker takes centre stage in footwear; an archival trail-running silhouette re-envisioned by IVY PARK in an elegant cream white, wild pine, and night indigo shade.
The IVP Super Sleek sneaker and IVP Super Sleek boot are also given a bold revamp, injecting personality into sportswear while staying true to adidas’ storied heritage and creative culture.
The collection name takes its cue from a figurative space that is somewhere between the present and future, not bound to any one place and a home for all.
The ethos behind HALLS of IVY is fuelled by a belief in higher learning, and discovering our unique voice through the art of self-expression and connection with others.
The local campaign stars Rania Fawaz, Junaynah El Guthmy, Laura Leonide, and Faith Semine – four rising personalities who represent the ever-growing diversity of the region, while the global campaign features the likes of Beyoncé, Natalia Bryant and Ava Phillippe.
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