Anna Cernohorska’s Shares Her Vision for Luxury Resort Brand SAKURANNA
SAKURANNA has arrived on the resort-wear scene, and is already making a big name for itself among stylish tastemakers
Luxury resort-wear brand SAKURANNA appeared in the world of summer fashion only a year ago, but it has already become a highly successful six-figure business, with sleek designs worn by celebrities and top influencers. Its bestselling Anastasia One Shoulder dress went viral last summer, selling out multiple times.
So, where did SAKURANNA come from? How has it become a staple of the swimwear and resort wear industry so quickly?
The Spirit of Endless Summer
Anna Cernohorska, founder of SAKURANNA, says she hopes to build not only an online luxury resort-wear brand but also a thriving community of strong, stylish women who value adventure and elegance. She launched the brand last year with an array of fashionable, flattering, and functional designs intended to convey the spirit of endless summer–designs inspired by the bliss of tropical life and the allure of freedom.
Growing up in Prague before pursuing a business degree at King’s College London and a design degree from Istituto Marangoni, Anna brought that combined expertise in business and fashion to an energetic career in fashion marketing and PR. She worked in London, Milan, and Prague before launching her own brand. Today, she is based in London and Dubai.
SAKURANNA is a brand envisioned for women like Anna herself–unconventional, strong women who want to celebrate life and all it has to offer each day. “The Sakuranna girl can be it all,” Anna explains. “She is elegant and confident, yet wild at heart with a never-ending spirit of adventure and deep soul.” In keeping with this vision, the brand designs are versatile, transitioning easily from the beach club to sunset drinks and dinner.
Summer Challenges
Of course, launching a new apparel brand proved no small endeavor. “The first year of any apparel brand launch is extremely challenging, from linking design to production to ensuring sustainable fabrics and production methods, as well as marketing and distribution. It has been a fascinating journey,” Anna says. Despite the early hurdles, SAKURANNA has grown quickly to six figures.
A Circular Brand
Part of SAKURANNA’s appeal–and its adventure–is that it strives to be a circular brand. Circular brands are designed and produced with minimal waste and as much reuse of materials as possible. The brand uses recycled and recyclable, biodegradable packaging and works only with trusted suppliers and partners that support ethical work practices.
The company has also launched a “Buy One, Plant One Tree” initiative, committing to plant one tree through Ecologi for each purchase so that each purchase doubles as an investment in restoring ecosystems and livelihoods. The trees are planted through the Eden Reforestation Projects in northwest Madagascar. It is a major and prolonged recovery effort, as over 90% of Madagascar’s tropical forest has previously been deforested. Eden has responded by planting 265 million mangrove trees to date, creating 2.6 million work days for local communities.
Besides participating in global reforestation efforts, SAKURANNA strives to pursue the latest technologies for sustainable fashion design and production.
What’s Next for SAKURANNA
Looking ahead, Anna envisions SAKURANNA as more than just a brand—it’s a community. She believes that strong, confident women flourish together. “The women who wear SAKURANNA aren’t just customers,” she says. “They’re our inspiration and our partners on this journey.” To deepen this connection, the brand recently launched a WhatsApp group, creating a space to engage with customers, understand their needs, and co-create designs that truly reflect them.
Now that SAKURANNA has one high-growth year under its belt, the brand plans to expand from its current retail locations in St. Tropez, London, Mykonos, and Prague to add retailers in Four Seasons and Jumeirah Hotels in Dubai. In 2025, the company is also preparing to host community events in London, Bali, and Monaco to go from a summer sensation to a global community and lifestyle brand
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