Ariana Grande Announced As The New Face Of Swarovski
“I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,” says Ariana Grande
Swarovski, the iconic crystal, jewellery and watches brand has announced their newest ambassador: Ariana Grande. The multi-award-winning singer and actress will make her first official appearance in October for the brand’s holiday campaign – just in time for the premiere of her upcoming film Wicked, where she will star as Glinda the Good Witch.
It’s safe to assume that Ariana will attend the film’s premiere fully adorned in Swarovski’s signature sparkles, and teasers of the upcoming film show her wearing a gleaming crown and waving a dazzling wand that will surely have a little Swarovski magic sprinkled upon them.
Ariana Grande as Glinda in the upcoming Wicked film
This isn’t the first time that Ariana has taken on an ambassadorial role for a fashion brand. Who can forget her iconic Givenchy campaign paying homage to the legend, Audrey Hepburn?
Fans will wait with with baited breath to see the upcoming Swarovski campaign, but we suspect that the partnership will shine brightest on next year’s Met Gala red carpet. The brand presented couture looks for the first time at this year’s Met Gala, interpreting the Sleeping Beauties: Reawakening Fashion theme with panache, and next year’s theme – Extragalactic: A Retrospective on Space and Fashion – should certainly offer the chance to shoot for the moon, with some serious sparkle.
Swarovski’s presentation at the 2024 Met Gala
Lead Image Courtesy of Swarovski