Balenciaga Teams Up With Fortnite For A Collaboration Like No Other…
Speaking to style-savvy gamers, the legendary French fashion house enters new territory with its range of hoodies, hats and much more
Balenciaga enters the realm of gaming with a whole new range of casual wear, teaming up with the world-famous Fortnite, and — once again — breaking the internet. Yes, what can best be described as “Balenciaga Fortnite” has entered the mainstream market, as fans can now game to their hearts’ content in style.
Balenciaga and Fortnite’s collection (a.k.a. Balenciaga Fortnite) includes a range of hoodies, sweatshirts, t-shirts, and accessories in a variety of colours that all are now available on the brand’s website.
And that’s not all. Fortnite users can rejoice as these new pieces will be accessible on the game as well — meaning users can view the designer range online directly and choose to dress characters accordingly, the perfect opportunity for gaming and styling all on one platform.
This new launch creates several opportunities for high luxury fashion brands as gaming becomes a mainstream pastime for people of all ages.
The luxury French fashion house unveiled the collaboration earlier today, taking to Instagram to share the news with its followers; after deleting all the posts from the gird, the house shared a few stories, teasing a few pieces from the collection and skins Fortnite fans can purchase for their avatars.
Having dipped its toes into the world of gaming, Balenciaga is certainly a trailblazer within the sphere of luxury fashion; we wouldn’t be surprised if we soon saw other brands soon follow suit.
Lead image courtesy of Balenciaga.