The Cult Beauty Brands to Shop at Sephora Middle East Right Now
Whether you’re chasing a dewy, sun-kissed glow or a flawless, airbrushed finish, Sephora Middle East houses some of the most coveted beauty brands to elevate every makeup routine. From new arrivals to cult favorites, these labels offer products that are as luxurious as they are performance-driven…
Tower 28
Making its Middle Eastern debut, Tower 28 embodies youthful sophistication with a focus on clean, skin-loving formulations. Celebrated for its multi-tasking blushes, shimmering lip-glosses, and setting sprays, the brand delivers radiant, wearable color that enhances natural beauty. Launching online on August 26 and in stores from September 8, Tower 28 is perfect for those who love effortless glow without compromising on ingredients.
Hung Vanngo Beauty
Celebrity makeup artist Hung Vanngo brings his signature polished aesthetic to Sephora with a line that balances professional-grade performance with accessibility. From versatile eyeshadow palettes and richly pigmented blushes to creamy lipsticks and longwear liners, the collection is designed for all skin tones, making it ideal for achieving red carpet-worthy looks at home. Launching September 8, it’s a must-have for beauty enthusiasts seeking precision and elegance.
Saie
Saie’s Glowy Super Gel, liquid blushes, and luminous lip glosses deliver a radiant, skin-first finish that feels weightless yet impactful. Infused with skincare benefits, these products enhance your natural features with a fresh, sun-kissed luminosity — perfect for achieving that modern “lit-from-within” glow.
Milk Makeup
Minimalist and modern, Milk Makeup defines the art of understated beauty. Its multi-use sticks, dewy highlighters, and lightweight foundations allow for quick, polished routines. Known for its innovative, skin-first approach, Milk Makeup helps you achieve that coveted “clean girl” aesthetic — a natural, radiant, and effortlessly chic look.
Hourglass
Hourglass is synonymous with luxury, high-performance beauty. The brand’s luminous Skin Tint, blurring powders, and full-coverage concealers provide seamless coverage with a natural finish. Hourglass is the ultimate destination for creating airbrushed, editorial-worthy skin that glows from within, whether for daywear or glamorous evenings.
Makeup by Mario
Founded by celebrity makeup artist Mario Dedivanovic, Makeup by Mario offers products designed to help anyone achieve flawless, professional looks. From high-impact contouring sticks to richly pigmented eye-shadow palettes, the collection is versatile, bold, and unmistakably luxurious.
Huda Beauty
Huda Beauty continues to define the region’s beauty landscape with its signature foundations, concealers, and powders. Known for their airbrushed finish and long-wear formulas, these products deliver a polished, camera-ready base that forms the backbone of every standout look.
Lead Image Courtesy of Instagram @/tower28beauty