Why Beyoncé is All Set To Go Viral in Her Levi’s Jeans

The American singer song-writer and businesswoman flaunts a stylish denim look in partnership with Levi’s – channeling her inner Cowboy Carter

Beyoncé is one of those artists that always smashes out of the park, even when it comes to appearing in a jeans advert.

Following her Grammy award-winning album Renaissance, the Texas born and bred singer-songwriter released her eighth studio album, Cowboy Carter, in March this year; featuring much-loved country tracks, which explore the depth of America and a focus on redefining the genre of music. The album was inspired by the original Black cowboys of the west and included a track named… LEVII’S JEANS.

Yesterday she appeared in a new campaign for the denim brand, unveiling its REIIMAGINE campaign with a short film – and it’s quickly racking up the views across various social media platforms…

Why Beyoncé is Set To Go Viral in Her Levi”s Jeans

In the first episode of the campaign video, titled “Chapter One: Launderette,” the viewer seems, Beyoncé walking into a laundromat and dumping a pail of glittering rhinestones into a washing machine, before taking off her jeans and tossing them in.

“My song ‘LEVII’S JEANS’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride” Beyoncé said in a statement released yesterday. “I am honored to work with Levi’s® to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”

Directed by Melina Matsoukas REIIMAGINE looks back at some of the denim brand’s most iconic advertisement and will be unveiled in a series of episodic short form videos. Fans have commented how Chapter One is very much reminiscent of a Queen Bey music video.

The campaign has all the makings it needs to become classified as a historical moment in pop culture, similar to the 90s and 2000s Pepsi adverts featuring the likes of Cindy Crawford and Britney Spears.

So, when will Chapter Two be unveiled? Check back soon for more details.

Images supplied.