Celebrate the Holy Month in Birkenstock’s Shimmering Metallic Hues
The footwear brand’s latest campaign marries tradition with versatile design
Birkenstock sandals have had a few moments of dominating the style narrative in recent times, most notably, Margot Robbie rocking a pair in her signature pink while closing out a memorable performance in Barbie. But the brand has always been a constant in the footwear lexicon, whether it’s the comfort statement that is the Boston clog or the iconic silhouette of the Arizona sandal.
This Ramadan, Birkenstock reimagines its heritage of craftsmanship through a lens of understated luxury. Their latest campaign, framed by oceans of sand and the familiar setting of a traditional majlis in the evening, celebrates the harmony between ritual and style. The collection’s palette — cognac, metallic gold and bronze — echoes the region’s warm sands and twilight skies, offering a refined complement to any outfit.
The Arizona’s presence in this edit is a given, its dual-strap design elevated by luxe finishes that transition effortlessly from daytime to the evening. For those seeking a touch of extravagance, the Madrid Big Buckle commands attention with its polished oversized clasp, with the choice of either gold or silver (perfect for those who know their undertones).
Meanwhile, the Gizeh’s familiar silhouette, crafted in butter-soft suede, gives off an air of grounded elegance. Each style features Birkenstock’s proprietary footbed, engineered to cradle the foot through hours of prayer, family gatherings and moments of repose.
The campaign reflects Birkenstock’s enduring ethos: that true style lies in marrying form with function. Founded in 1774, the brand’s dedication to foot health remains unwavering, with every sandal shaped by decades of bio-mechanical research. This Ramadan, that legacy is rekindled through designs that honour tradition while embracing contemporary versatility — whether paired with an abaya or tailored eveningwear.
As the crescent moon heralds a month of reflection, Birkenstock releases their latest collection online and at GCC boutiques, offering pieces that cherish its wearers comfort without compromising on style.
Lead Image courtesy of Birkenstock