London Through Burberry Eyes: The Winter 2025 Campaign That Everyone’s Talking About
The iconic British label turns quintessentially British moments into cinema, with Oscar-winner Olivia Colman at the heart of the tale
If you’ve ever packed for a London weekend, you know the drill. There’s always a mix of things that don’t turn out as planned, like an umbrella that turns traitor at the first gust, or items that work perfectly, like that trench coat that somehow makes every outfit look put together. But through it all, you’re still endlessly optimistic about getting to experience the city. Burberry’s new campaign, It’s Always Burberry Weather: Postcards from London, captures that exact feeling. It’s all about the poetry of unpredictability, wrapped in heritage and subtle humour.
The campaign, consisting of four short vignette-style videos, unfolds like homage to the city. Directed by John Madden and starring the ever-brilliant Olivia Colman, each short film follows wide-eyed tourists discovering London for the first time. Along the way, they meet Colman in her many guises — from a spirited cricket fan to a cheerful chip-shop attendant — each one more endearing than the last. It’s charming, witty, and unmistakably British.
Around her, an international cast of talents like Lucky Blue Smith, Amelia Gray, Liu Wen, Mona Tougaard and Tyson Beckford embody a sort of casual elegance that feels perfectly at home in Burberry’s outerwear. What’s remarkable is how Burberry uses storytelling to anchor its fashion.
For those of us who have ever fallen in love with a really great coat there’s a familiar thrill here. The Castleford trench, crafted from Yorkshire-made gabardine, feels both sturdy and visually evocative. The Floriston jacket, in shiny nylon and trimmed with corduroy, reiterates the classic quilted shape for today. Even the puffer, reworked in the iconic Burberry check, feels like a wink to tradition. Each piece, from the ice-toned Berryhill car coat to the clay-brown Chestwood trench, reflects a dialogue between past and present, craftsmanship and creativity.
It’s this duality of heritage and evolution that Burberry’s Chief Creative Officer Daniel Lee has mastered. Since taking the creative helm, he’s redefined the brand’s relationship with its heritage. He plays with proportion and texture, pairing technical fabrics with soft wool, reworking rainwear elements into belted silhouettes and capes. The palette (soft neutrals like clam and ice, grounded by camel, navy and black) nods to the British landscape itself.
On the other side of the campaign, Burberry’s heritage-inspired pop-ups are steeped in travel nostalgia. Drawing on founder Thomas Burberry’s pioneering spirit — and his love of the railway — the pop-ups evoke the romance of returning to the city by train. This is depicted using arts and crafts, ticketing booths turned gifting kiosks, and even replicas of a 1930s clock from Burberry’s original Haymarket store.
Perhaps that’s why the campaign feels so resonant. It’s about outerwear, it’s about London, but it goes beyond that. Whether you’re walking through Mayfair or the Marina, one truth remains constant: it’s always a good time to wear Burberry.
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