Bvlgari Celebrates The Spirit Of India With A Bold New Exhibition

In another artful display, Bvlgari’s latest exhibition in Mumbai –Serpenti Infinito explores the universal relevance of the serpent
motif that unites east with west

In Mumbai’s glittering Nita Mukesh Ambani Cultural Centre, beneath a canopy of mirrored light and marble, Bvlgari unveiled the latest chapter of its global art odyssey – Serpenti Infinito. This exhibition marked the Roman maison’s most ambitious exploration yet of its legendary serpent motif: curated by Nature Morte, under the artistic direction of Sean Anderson, the show presented over 75 works by 23 Indian and international artists, each contemplating the serpent as a symbol of renewal, strength, and transformation.

For Bvlgari, the serpent has always been more than an emblem – it is a living, evolving muse. Since its debut in 1948, the Serpenti motif has wound its way through decades of craftsmanship and innovation, transforming with the times yet remaining unmistakably Bvlgari. And in India, where the nāga – the serpent deity – is a timeless guardian of life and spirit, this symbol resonates profoundly. For Priyanka Chopra Jonas, Global Brand Ambassador for Bvlgari, the moment is as intimate as it is monumental: “India is and will always be home, so seeing Serpenti Infinito come here feels incredibly special. This exhibition is a tribute to transformation, heritage, and artistic expression – values that resonate with both Bvlgari and the Indian spirit.”

India has always been a rich source of inspiration for Bvlgari,” says creative director Lucia Silvestri who comes every year, not only to select gemstones but also to seek inspiration, much like the Bvlgari brothers did. “Because we know that where there is culture, there is inspiration,” concurs Jean-Christophe Babin, CEO of the brand. “India is the Italy of Asia,” he continues. “In terms of mindset, culture, worshiping of beauty, respect for religion. We often speak about colourful India, and Bvlgari is the master of colours. We have the same passion for jewellery, and the same obsession for beautiful craftsmanship.”

The exhibition was devised to encompass three sweeping chapters. ‘Crafting Serpents in History’ delved into the serpent’s sacred symbolism across Indian mythology, revealing rare manuscripts and ritual objects including a 15th-century Sapta Nadi Tantric Text, the intricate Nagyash Yantra, and Bhuta Theyyam breast plates. Meanwhile the past danced into the present through R. Srinivasan and L. Rathakrishnan’s 108 Karanas of Natyashastra, a kinetic series by Shiva Nataraja, echoing the serpent’s fluid grace. A ‘Mythic Presence’ bridged several eras, weaving together the visionary works of Bharti Kher, Subodh Gupta, and Reena Saini Kallat – each artist meditating on the protection, rebirth, and identity connotations of the snake. Finally, ‘Infinite Transformations’ invited guests to imagine what lies ahead: a dialogue between nature and the future, including Refik Anadol’s Infinito: AI Data sculpture, a mirrored 360-degree chamber that pulsed with light and sound.

Throughout this journey gleamed Bvlgari’s High Jewellery collection, a constellation of serpentine masterpieces that translate myth into gold, diamonds, and coloured gems. The Serpenti Maharani Secret Necklace served as the pinnacle of the exhibition edit, beaming with a 109.27-carat rubellite; its pavé-set diamonds and turquoise inlays referencing royal architecture. The Serpenti Apsaras Necklace undulates with seamless motion; its twin serpent heads detach into earrings, speaking to the maison’s technical innovation as much as its artistry. Elsewhere, the Serpenti Saffron Dew Necklace glows like morning light across yellow gold and malachite, while the Divine Monsoon Necklace captures the shimmer of rainfall through 450 articulated gold plates and tanzanites.

While the exhibition ran for just two weeks in October, for Bvlgari’s legacy it has moved mountains, proudly acknowledging the long-running symbiosis between its archival Eastern inspirations and the Roman masterpieces it crafts today – a reminder that beauty can always be found in the art of becoming.

Imagery Supplied

Lead Image Credits: Serpenti Necklace in Pink Gold with Tanzanites, Tourmalines, Rubies, Diamonds

From Harper’s Bazaar Arabia’s November 2025 Issue.