Bvlgari Welcomes Dua Lipa As Its New Global Brand Ambassador
The renowned singer and songwriter is officially part of the Bvlgari family
Founded in 1884, the luxury fashion house has long extended beyond the realm of jewellery into watches, fragrances, and accessories, continuing to evolve with each passing year. Alongside its visionary legacy stand remarkable leaders – and when you truly put it into perspective, who wouldn’t want to be the face of such a transcendent house?
“It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” says Dua Lipa as she joins a powerful roster of names connected to the maison – including Priyanka Chopra Jonas, Anne Hathaway, Lisa, and Liu Yifei – that currently define the roster.
The multiple Grammy and BRIT Award-winning global icon has built an empowering reputation for herself, emerging as a true embodiment of confidence and liberated womanhood.
We seldom see such powerful forces meet, but when an individual whose voice – both on stage and beyond – is transforming contemporary culture, it is only a matter of time before true creativity unfolds. “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together,” says Laura Burdese, Bvlgari Deputy CEO and CEO.
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