Chanel Announces Its Latest Face: Gracie Abrams Fronts The Coco Crush Collection
Chanel’s cool and contemporary collection gains a new friendly face
Grammy-nominated singer-songwriter Gracie Abrams has been officially named the latest House Ambassador for Chanel. Appointed as the new face of the Coco Crush jewellery collection, Abrams signals a subtle yet significant shift for the House – moving away from traditional high-fashion tropes in favour of a “quietly cool” sensibility rooted in modern pop culture. Launching on January 13, the debut campaign reimagines high jewellery through the lens of personal storytelling and effortless stacking.
Stepping into a leading role for Chanel Fine Jewellery, Abrams brings her signature blend of understated confidence and distinctive edge to the French luxury House. Since her debut in 2019, she has carved out a singular space within pop music, earning a devoted following through early releases such as Minor (2020) and This Is What It Feels Like (2021), praised for their raw, emotionally resonant lyricism. Her 2023 debut album, Good Riddance, further cemented her rise, culminating in a Best New Artist nomination at the 66th Annual Grammy Awards.
At the heart of the Coco Crush collection lies the iconic quilted motif – an enduring emblem of Chanel dating back to 1955. Balancing softness with strength, each piece features a precise graphic pattern softened by rounded, curved edges that echo the tactile elegance of woven quilting. Crafted in 18k gold, the collection spans yellow and white gold alongside Chanel’s signature beige gold, a distinctive alloy designed to complement every skin tone. Conceived with versatility in mind, Coco Crush invites wearers to mix, match, and layer across sizes, styles, and hues, allowing for a deeply personal expression of modern luxury.
Securing her highest-charting single to date with the viral hit That’s So True, Abrams’s authentic spirit and modern poise perfectly embody the spirit of the Coco Crush collection, celebrated for its contemporary elegance. The campaign is set to be revealed globally on January 13, following the announcement of the house’s newest ambassador and muse.
To discover the collection, visit Chanel Fine Jewelry.