Chattels & More Has Launched The UrArtU Flower Studio, Filled With Blooms To Brighten Your Home
Chattels & More elevates home and interior design with the opening of the UrArtU Flower Studio, at its flagship boutique in Mall of the Emirates
Floral storytelling has the transformative power to enhance interiors, homes and special occasions. That’s because flowers and art are universal languages that connect people through colour, imagination and expression. Dubai’s homegrown interior brand, Chattels & More, takes this transformative power to new heights with the opening of the UrArtU Gallery. Of it’s launch, founder Gurgen Yeritsyan explains, “Some of my most artistic and bold floral creations have been inspired by a deep connection to nature, art, emotion, and storytelling. Each arrangement is more than just flowers – it’s a composition of mood, meaning, and moment.”
The studio offers an experiential invitation to explore the possibilities of floral storytelling. Imagine texture, tone and unconventional shapes and colours blended together to reveal depth, character and soul. Each fresh or dried flower bouquet comes alive in varying shapes and sizes, curated according to specifications, and the occasion.
“I love creating arrangements that tell a story without words, using flowers to express different emotions: grief through dark, moody florals and trailing vines; celebration through bold colours and dynamic, upward movement; romance through delicate, soft petals and blush tones,” adds Gurgen. With creations taking anywhere from 15 minutes to 10 hours to make, and ranging from three to five types of flowers to elaborate or large-scale installations, there is much to explore within these mesmerising displays.
“Boldness often comes from breaking rules. Whether it’s using unexpected materials like burnt branches, industrial wire, or fruit, or challenging traditional shapes with asymmetry and motion, I enjoy exploring the line between floral design and conceptual art,” shares Gurgen, who is known for elevating any occasion or space with his unique selection of rare flowers and unexpected non-floral elements.
Often becoming conversation starters, some of these arrangements and exotic flowers include King Protea, Ranunculus and Fritillaria – each selected for its form, appearance or patterns to create artistic designs using twisted elements like branches, bark, seed pods, driftwood, fabric or wire art. Aligning with the vision of Chattels & More, this new collaboration offers customers endless options to enhance any space.
A choice of art-inspired vases, with sculptural and seasonal floral compositions, is also available to experiment with. And if you don’t know where to begin, you can request a made-to-order design, beautifully arranged in a vase of your own.
Images Supplied
From Harper’s Bazaar Arabia Interiors Summer 2025 Issue