Chaumet Unveils A Personal Journey Through Nature
Yara Alnamlah ventures on a reflective journey for Chaumet’s Ramadan campaign, adorned in the maison’s iconic Bee de Chaumet collection
Long associated with flora and fauna motifs since the maison was first founded in 1780, Chaumet offers a tribute to the natural world this Ramadan, with a campaign centred around beauty and the symbolism of nature.
Starring Yara Alnamlah, the film follows Yara on a magical journey, with an unfolding path formed of Chaumet’s signature honeycomb cells, brought to life in gleaming gold, to reflect the maison’s iconic Bee de Chaumet collection. Yara embarks on this mystical path, accompanied by the elegant verses of an Emirati poet, evoking peace, reflection and spiritual connection.
Yara is wearing some of the collection’s most iconic Bee de Chaumet designs, as well as an ultra-luxe limited-edition timepiece – the Hortensia watch, which is an exclusive model for the Middle East. Yara continues on her transformative journey, passing through an ancient village – symbolising community and family during the Ramadan period, and the importance of togetherness.
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