Dubai Gets Its First Taste of Chivas Regal Crystalgold, Presented by Charles Leclerc
The heritage-led label have created a drink that’s ultra-smooth, crystal-clear, and startlingly versatile
It’s no secret that Charles Leclerc’s schedule doesn’t leave space for much, but when he does get a moment to unwind, he’s got a lot of interests to fall back on. He spends his free time playing piano, travelling, fine-tuning his personal style, and honing his skill at chess, among other pursuits.
That off-track version of him was front and centre in Dubai as he stepped into his role as global ambassador for the Middle East launch of Chivas Regal Crystalgold. The all-new release from the brand is a spirit drink built from a bespoke blend, put through a filtration process that removes all colour while keeping flavour and smoothness. The result is a crystal-clear liquid with the depth of something oak-aged, but the versatility of a clear spirit.
“We’ve always believed that innovation should enhance tradition, not erase it, and Chivas Regal Crystalgold is the epitome of that. It pushes the boundaries of what’s possible in blending,” said Sandy Hyslop, Master Blender, Chivas Regal.
The motorsport darling had only good things to say about working with the brand. “Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation,” he mused. “That philosophy deeply resonates with me – it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots,” he added.
To mark the launch, Charles helped introduce the Leclerc Spritz: citrus, elderflower, mint, champagne and Chivas Regal Crystalgold. It’s the kind of drink designed for those moments where you don’t need a full occasion, just a reason to enjoy something good. With 75% of consumers now gravitating toward more versatile options for that afternoon-to-evening window, the brand’s timing makes sense.
Chivas Regal Crystalgold is available at MMI stores (including home delivery), The Original Barracuda and selected retailers across the UAE. For updates, follow @Regals_DXB on Instagram or visit chivas.com.
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