
Haute Couture Jeweller Cindy Chao Unveils Her White Label Collection
Meticulously handcrafted and entirely unique, Cindy Chao’s The Art Jewel White Label creations offer a gateway into the maison’s world of breathtaking artistry and technical innovation
Cindy Chao is no stranger to the rarefied world of museum-calibre jewellery. Her sculptural, awe-inspiring masterpieces have earned permanent homes in some of the world’s most prestigious museums—each one a distillation of her technical audacity and reverence for nature. But for the discerning collector seeking a more intimate entry point into Chao’s universe, there is now the White Label Collection; a gateway to owning a piece of the extraordinary.

More than just an ‘accessible’ counterpart to the maison’s historic Black Label Masterpieces, Cindy’s White Label designs are each unique in their own right—meticulously handcrafted, steeped in her’s artistic DNA, and imbued with the maison’s signature codes: architectural precision, sculptural elegance, and utterly life-like vitality. No less expressive, no less intricate, but designed to move fluidly between the realms of everyday elegance and ultra-special moments.

Where the Black Label is known for rareified artistic statements, White Label offers a softer entry into the same world. These jewels are no less complex in spirit, but they bring with them a versatility that has made them favourites among red carpet royalty. From the Academy Awards to Cannes, stars like Michelle Yeoh and Julia Roberts have turned to White Label creations to express personal style through deeply meaningful design. Most recently, Yeoh and Matthew McConaughey were adorned with pieces from the Four Seasons and Ribbon collections to attend the Oscars—both thematic pillars of the White Label’s artistic identity.
Nature, of course, is Cindy’s eternal muse. The Four Seasons collection has become a cornerstone of her rich repertoire, capturing the beauty of natural cycles through a prism of precious stones and sculptural settings. It all began with winter: the stark serenity of bare branches rendered in diamonds and white gold. Her Winter Branch Necklace and Bangle debuted in 2007 at Christie’s New York, where their monochromatic beauty marked her first foray onto the international stage.
Since then, the Four Seasons narrative has unfurled like one of Cindy’s many delicate leaves—layering in colour, complexity, and confidence year after year. Spring now bursts with tender greens and soft pastels; summer shimmers with vitality thanks to vibrant rubies and bold sapphires. Autumn feels like a painter’s study in amber, topaz, and burnt gold. Each creation is a quiet poem on the passing of time—both in nature and in the designer’s own evolution as an artist.

Then there is the Ribbon collection—channelling somewhat of a contradiction in terms. How can gemstones, metals, and technical rigor be translated into the flutter of silk in motion? With extraordinary craftsmanship and daring. The 2013 Ruby Ribbon Ring, which featured a remarkable 8.03-carat Burmese ruby, became a touchstone in Cindy’s career—commanding no less than $3.84 million at Sotheby’s Hong Kong. It proved that contemporary Asian art jewellery had entered into the uppermost echelon of the fine jewellery world, and Cindy was leading the charge.

What sets Cindy’s Ribbon pieces apart is their dynamic layering and fluidity. Every curve is alive with both tension and movement, with stones set across every surface to ensure a continual dance of light. Despite being formed from the most unyielding materials, the jewels ripple and twist as if stirred by breath—showcasing Cindy’s extraordinary ability to transform hardness into softness, stillness into flow.
Together, these collections encapsulate the White Label’s mission: to invite collectors into a world where jewellery becomes an extension of personal narrative and artistic legacy. For those looking to begin their journey with Cindy Chao The Art Jewel, this is more than just an introduction—it’s an invitation to wear, live with, and always treasure, art.
For more information visit cindychao.com.
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