De Beers Opens A Scintillating Flagship Store In Dubai Mall
De Beers has opened a gleaming flagship store in Dubai Mall, showcasing exquisite everyday diamonds and one-of-a-kind creations
Marking its first foray into the UAE, De Beers has unveiled the latest jewel in its crown – an elegant boutique in Dubai Mall, housing a glittering array of timeless and precious designs that reflect the maison’s London heritage and its signature contemporary classicism.
Inspired by the design codes of the De Beers flagship store on Old Bond Street, London, the boutique draws upon the maison’s signature shades of blue, white and orange, complemented by chic canvases that showcase some of its most historic stones. Accenting the store’s plush interiors is the brand’s latest campaign, ‘Portraits of True Brilliance,’ featuring British model Adwoa Aboah, who is pictured wearing pieces from two of the maison’s most iconic fine jewellery collections: Enchanted Lotus and Talisman.
Visitors can explore both of these collections in store – the Enchanted Lotus collection is inspired by the potent symbolism of the lotus flower; synonymous with strength and beauty, while the Talisman collection, which celebrates its 20th anniversary in 2025, continues to showcase the beauty of untouched, rough diamonds. Those looking for a modern take on ultra-luxe stacking can try on pieces from the De Beers RVL collection, while classic solitaires speak to the maison’s legacy for crafting exquisite engagement and bridal jewellery.
Situated on the ground floor of the mall, the boutique features a bespoke lighting system developed to complement the fire, life and brilliance of each sparkling piece, allowing you to admire every diamond at its best. Meanwhile, a chic VIP salon offers a private space to discover high jewellery, showcasing the rare stones, deft goldsmithing and flawless gem-setting that the maison is renowned for, drawing on diamond expertise that dates back to 1888.
The store also highlights the maison’s intimate connection to Southern Africa—the source of many of its most precious gems— and visitors can learn more about the native flora and fauna of the natural world that serve as a constant muse to its master craftsmen, effortlessly translated into jewels designed to be passed down for generations.
“We are delighted to open a new flagship within the iconic Dubai Mall, and excited to share the timeless flair of our jewellery with the Dubai market,” says Matthew Ives, senior vice president commercial at De Beers. “To celebrate the opening, we have curated a range of exceptionally rare diamond solitaires and artistic, one-of-a-kind high jewellery that showcase the De Beers DNA: a unique combination of diamond expertise and distinctive design. We look forward to welcoming each and every visitor into our new Dubai home, to discover the remarkable world of De Beers.”
For more information visit debeers.co.uk.
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