Doha Festival City and Harper’s Bazaar Qatar Present: Sustainable Futures
This season sees the launch of a pioneering new initiative that aims to bring sustainability to life
With sustainability continuing to dominate fashion discourse, Doha Festival City, Qatar’s leading destination for fashion, beauty and lifestyle, and Harper’s Bazaar Qatar, announce the launch of Sustainable Futures, a dynamic series of exhibitions, masterclasses, and industry-led talks designed to bring sustainability to life.
More than just a buzzword, the collaboration sees Doha Festival City and Harper’s Bazaar taking sustainability beyond conversation and into action. Moving away from large-scale productions, Sustainable Futures features thoughtfully designed, recyclable pop-ups that explore the many facets of conscious fashion and lifestyle. Guests can experience the future of sustainable retail through a curated selection of Doha Festival City’s eco-conscious brands alongside Qatar-based sustainable designers handpicked by the Harper’s Bazaar Qatar’s fashion team. Each exhibit highlights what makes it sustainable, providing visitors with an engaging and educational experience.
The festival spans fashion, beauty, art, and lifestyle, featuring Qatar-based sustainable brands in collaboration with influential Qatari institutions Scale7 and M7, pre-loved pop-ups, and artworks from Intajat ― a pioneering new cultural platform and online shop founded by Sheikh Khalifa Al Thani and dedicated to championing Qatari and Qatar-based artists through curated exhibitions, accessible artwork formats, and community-driven collaborations. Focused on creative production across visual art, film, and emerging technologies, Intajat reflects and preserves Qatar’s evolving cultural identity while supporting the practical needs of its creators.
Sustainable Futures will also feature a greater focus on organic and recyclable materials, reflecting Doha Festival City’s commitment to eco-conscious practices while fostering community engagement. Editorial imagery, drawn from Harper’s Bazaar Qatar’s bespoke shoot featuring a selection of leading Doha Festival City retailers, will complement the exhibits, bringing together style, innovation, and sustainability in one immersive environment.
Adding another layer to the experience, the Sustainability Bites digital series will feature interviews with leading talents, exploring practical approaches to sustainability and giving audiences new ideas to incorporate conscious choices into their everyday lives. These activations reinforce Doha Festival City’s position as a hub for fashion and lifestyle enthusiasts, offering unique experiences that connect visitors with trends, creativity, and cultural authenticity.
Christopher Barton, Director of Asset Management, Doha Festival City, said: “At Doha Festival City, we are committed to providing a platform for sustainable fashion, local initiatives, and emerging talent. Through carefully curated experiences and activations, we aim to inspire our community to embrace conscious choices while enjoying the best in fashion, beauty, and lifestyle.”
Bianca Brigitte Bonomi, Director of Harper’s Bazaar Qatar, added: “Our partnership with Doha Festival City allows us to showcase innovation, creativity, and sustainability in one place. Sustainable Futures is a platform where audiences can explore, learn, and experience the future of fashion in a tangible, inspiring way.”
Launching on November 5, 2025, audiences will be invited to explore a unique celebration of fashion and sustainability. The full program, including exhibitions, talks, and masterclasses, will be revealed in the coming weeks.
Stay connected via dohafestivalcity.com, harpersbazaararabia.com and Doha Festival City’s social media channels for the latest updates.
Lead Image Credits: Coat, QR940; Shirt, QR795; Earrings, QR180; shoes, QR650, all & Other Stories
Photography by Jake Terrey. Styling by Kim Payne. Model: Chiara Bimbatti at Elite Model Management Milano. Hair: Aldo Coppola. Make-Up: Chirine Chamakh. Senior Producer: Steff Hawker. Producer: Narges Raiss. Lighting Assistant: Resolution Hire. Stylist Assistant: Catherine Mallari. Special Thanks to Zulal Wellness Resort
From Harper’s Bazaar Qatar’s Winter 2025 issue.