Mark You Calendars! Doha Festival City is Ushering in A New Era For Fashion and Beauty
Qatar’s premiere shopping destination will soon unveil a series of fashion-fuelled events centered around creativity and cultural innovation – kicking off this season with collaborations with Harper’s Bazaar Qatar, VCUarts Qatar and Scale7
A fashion-filled showcase is making its way to Doha Festival City this winter season – complete with activations, panel discussions and plenty of opportunities to engage your inner muse. Joining forces with Harper’s Bazaar, VCUarts Qatar and Scale7, Qatar’s premiere shopping destination will debut Emerging Voices on September 15, commencing what is sure to be an exciting few months for Doha’s sartorial set.
The curated showcase will feature fashion and editorial photography from six talented VCUarts Qatar students and will be hosted within Doha Festival City’s Luxury Court. During the event, guests will have the opportunity to explore the pop-up and meet the creative minds – Haya Al Thani, Halah Mahmoud, Samah Sulyman, Fay Alsharif, Jory Al-Buainain, and Maya Yatim – behind the designs.
And that’s not all. The Emerging Voices series will continue with a pop-up at Harvey Nichols Doha on October 22, highlighting the work of three leading talents from Scale7 – Qatar’s first fashion and design business incubator: The Project, Irreplaceable, and All Seasons. The event will include engaging in-conversation discussion with Aysha Khalifa Al Romaihi, Director of Scale7 – QDB.
“This collaboration is a testament to our shared dedication to pioneering new ideas and creating exceptional experiences. Together, we are not just setting trends—we are shaping the future of Doha’s fashion scene,” says Aysha Khalifa Al Romaihi.
Lastly, the series will conclude in November with an immersive three-day activation, a true exploration of cutting-edge fashion and beauty held in the Centre Court. As part of the event, Emerging Voices will unveil a bespoke exhibition focused on sustainability led by sustainability advocate and designer Gills Manjulakshmi.
“As Qatar’s leading destination for style expression and coveted trends, Doha Festival City is transforming the fashion experience through evolving partnerships with both coveted international brands and local visionaries,” says Noreen Nasralla, Executive Director, Marketing, Al-Futtaim Real Estate, emphasising the importance of the collaboration. “Our mission is to offer a dynamic shopping environment that resonates with Qatar’s every-changing landscape.”
“This initiative embodies the future of Qatar’s fashion industry. By providing our students with a high-profile platform to showcase their innovative creations, we empower them to connect with key industry players, gain valuable exposure, and contribute meaningfully to Qatar’s cultural narrative,” says Christopher Fink, Chair of Fashion Design & Merchandising at VCUArts Qatar, echoing this vision. “This exhibition serves as a catalyst for growth and launch pad for creative ambition in the country.”
“Big ideas and new thinking from the next generation of fashion talent emerging from Qatar will take centre stage at ‘Emerging Voices’, powered by the individuals and institutions at the helm of the industry,” says Bianca Brigitte Bonomi, Director of Harper’s Bazaar Qatar, highlights the significance of the event. “From sustainability to self-expression, VCUarts Qatar students, Scale 7 designers and experts, and local creatives will have their say on fashion’s changing landscape via a series of in-conversations and exhibitions showcasing cutting-edge, Qatar-made designs.”
Check back soon for more details.
Images supplied.