
Dubai Racing Club Champions Equestrian-Inspired Elegance In True Style
The sporting world, elegant equestrian-wear and high style converge at the Dubai Racing Carnival
In 2020, fashion underwent a seismic shift towards athleisure and luxury sportswear, and while many thought that this trend might ebb away once the COVID-19 pandemic was over, in 2025, the popularity of chic sport-inspired collections only continues to gain momentum. More and more maisons are venturing into the sportswear market, whether through strategic collaborations with global sporting events like the Paris Olympics, or by unveiling exclusive sportswear collections inspired by particular disciplines. The influence of fashion in sports has never been more apparent.
Nike, for example, made headlines at the 2024 Paris Olympics with an impressive $238.8 million in earned media value, surpassing even the most iconic luxury houses. Now, athleisure is permeating the equestrian world, riffing on shared values such as rich artisanal heritage and meticulous craftsmanship. The link between high-end style and horseracing has always been present, but today, it’s evolving into a full-blown phenomenon.

With the rise of quiet luxury and the ‘old money aesthetic,’ along with a shift towards making sportswear feel more chic, polished, and appropriate for everyday wear, brands like Polo Ralph Lauren, Hugo Boss and Richard Quinn are appealing to those who appreciate timeless designs they can wear on rotation, offering the ultimate blend of contemporary classicism.
Championing this movement is Dubai Racing Club, who recently hosted an exclusive event during the Dubai Racing Carnival, partnering with Emaar and luxury brands such as Serapian Milano, Moksyz, and Vivien Sheriff, complemented by renowned beauty names like Clarins and Electimuss London.

Sophie Ryan, head of corporate communications, marketing, and brand at Dubai Racing Club, explains the importance of these partnerships: “We aim to preserve the legacy of horseracing in the UAE and globally, while pushing the boundaries with new experiences each season. To stay relevant and competitive in today’s market it is critical to keep evolving and improving the race day experience for our guests and connecting with younger and more diverse audiences,” she explains.

“For us, having a stronger connection to luxury fashion houses makes perfect sense. Sport not only has a vast cultural influence, but it represents a unique blend of performance, innovation, and aspirational lifestyle, and horseracing encapsulates the idea of glamour, excellence, resilience, and the pursuit of perfection—values that align seamlessly with the ethos of high-end fashion.”
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