Elie Saab, Reportage Group and SIG Are Elevating Luxury Experiential Living Like Never Before
Panorama by Elie Saab launches its first branded residential development in Azerbaijan at the Sea Breeze Resort in Baku, offering experiential living, sustainable luxury, and timeless appeal.
A bold new vision awaits at the Sea Breeze Resort in Baku, Azerbaijan. Overlooking the Caspian Sea and built as a bridge between the East and the West, Panorama by Elie Saab presents an elevated luxury lifestyle experience for discerning investors, seeking an experience is second-to-none in the region.
Sharing his vision behind the partnership with the Azerbaijan-based Sabah Investment Group and the Abu Dhabi based Reportage Group, CEO of Elie Saab Group, Elie Saab Jr., says, “Timeless elegance and sophistication are part of our DNA and that is the vision we had for this project and its interiors. Our vison is to develop Elie Saab as a lifestyle brand, and our partners are the leaders in their market and areas. When we sat together, it was clear that we agreed on the key pillars in terms of experience, and from there on it was an easy exchange on developing unique interiors, and amenities.”
Presenting a mix of one-and two-bedroom apartments along with four-bedroom duplex units and a signature penthouse, the project includes a total of 582 residences, each one bearing the signature house codes of the Elie Saab Maison. “ELIE SAAB has a global aesthetic that developed itself internationally, and now it is coming back to the Arab world and developing in the Arab world. We believe we are the perfect bridge between the East and West and we are developing an aesthetic that bridges both worlds.
“For us when we started furniture in 2019, our vision was to have a unique identity for the interiors line – an identity that is inspired by Elie Saab’s vision for lifestyle, but at the same time that can live on its own and is also part of a bigger Elie Saab universe,” he says.
The unique lifestyle positioning of Panorama by Elie Saab is one that resonates with Emin Agalarov, CEO of Sea Breeze Resort, Baku – a community which spans over 3,500,000 square meters featuring commercial and residential real estate. Both, second generation heirs to their family legacy rooted in fashion, luxury, design, and lifestyle, their vision is one that converges in beautiful harmony.
“I was part of my family business with my father in Russia for 20 years handling the fashion division. It gave me an insight into how audiences respond to fashion in general so when I started the Sea Breeze project it was clear to me that the collection of brands would bring it to the next level,” shares Emin.
“Elie Saab being one of the jewels of the project will add value to the entire development. My personal involvement is understanding the art of it all – in the sense that I am quite creative and since I am a musician, a development (like this) could be like music but it has to be in harmony. One wrong note and it ruins the sound,” he explains. Offering a curated mix to investors and visitors, the resort community will include Nikki Beach to appeal to a younger audience, as well as the Nobu hotel and residences, Hilton, Marriott, and Cipriani Tower, and a cassino at the heart of it all to appeal to a refined lifestyle.
“In our masterplan you don’t navigate around the project with a car, you can – but we designed separate roads just for buggies so that it is a city where you roam around with a buggy when you leave your apartment to get to work or drop your child to school,” shares Emin. Known for his musical concerts that have attracted some of the most prominent artists from various musical genres, Emin’s vision is one that reveals an experiential lifestyle inspired by Elvis Presley and the musical concerts he signed in Las Vegas. “Entertainment is one thing we cannot avoid. I am now building an arena of 50,000 to host incredible artists every year, and the entertainment aspect will bring a lot of fresh energy to the project,” he adds.
A new milestone for the Elie Saab Maison lifestyle brand, and the city of Azerbaijan, this first-of-its-kind development rests on the local and international expertise of the joint venture between the Reportage Group, Sabah International Group, and Elie Saab. Going beyond signature craftsmanship, quality, and glamour, it stands as testament to the appetite of UNHWI seeking timeless sophistication, cultural appeal, and unforgettable experiences offering complete personalization and exclusive consultations with the Elie Saab Maison team.
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