Emirati Perfume Brand Ghaff Introduces Its Debut Fragrance Collection
The new fragrance house to know, inspired by the landscapes and heritage of the UAE
GHAFF, the Emirati luxury fragrance house inspired by the Ghaf tree, has unveiled its debut collection of six fragrances, marking the arrival of a new name to know in contemporary Emirati perfumery. Founded by Emirati entrepreneurs Dr. Bader Nasser Marzooq and Sultan Al Kokhardi, GHAFF introduces Murban, Délice, Jaywan, Rabdan, L’Encre and Giardino – a an ultra-luxe edit inspired by different elements of the UAE’s heritage.
The fragrances were developed over three years in collaboration with international perfumers including Quentin Roussel, Céline Ripert, Elodie Bernard and Rosa Vaia. Also involved in the process was Thierry Fleurichamp, Managing Director of SAMEA at Expressions Parfumées, whose experience in the fragrance industry helped bring together Emirati inspiration and French perfumery expertise in harmony.
The collection moves between different interpretations of UAE heritage, drawing on its landscapes, traditions and cultural motifs while presenting them through scent. Named after the UAE’s national tree, GHAFF draws inspiration from the Ghaf’s symbolism of resilience, generosity and connection to the land. The house’s approach is built around bringing Emirati culture into a modern context, using fragrance as a way to preserve memories, emotions and stories. Each scent was created as an eau de parfum, with a focus on depth and character.
With its debut collection, GHAFF marks its ambition to establish an Emirati fragrance house with a presence in both the regional and international niche fragrance market – destined to become a stalwart on the chicest vanity tables.
For more information, visit ghaff.ae
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