Graff’s New Bridal Campaign Celebrates The City Of Love
Featuring an array of exquisite bridal jewels and one-of-a-kind creations
In an enchanting new campaign, Graff has once again proved its unparalleled panache for capturing the essence of romance—this time through the lens of a cinematic love story set in Paris. The British, family-owned jewellery maison’s new bridal campaign showcases its exquisite bridal and wedding jewellery and unfolds in six chic scenes, with the City of Love itself as a breath-taking backdrop. The story begins with a proposal in the stately gardens of the Ritz Paris, where a promise is sealed with a glittering Graff diamond engagement ring, and culminates at the Graff boutique on the storied Place Vendôme.
Graff presents a peerless collection of bridal jewels throughout the film, each one a symbol of enduring commitment and a tribute to everlasting love. From the most timeless solitaires to elegant wedding bands, each jewel shines with exceptional brilliance—every stone is hand-selected by a member of the Graff family to ensure that it meets the maison’s exacting standards for quality, character, and natural fire.
“From the first spark of inspiration to the final polished masterpiece, the journey of a Graff diamond is a testament to our unwavering commitment to love and beauty,” explains Francois Graff, chief executive officer of the maison. “As the years pass and stories unfold, we remain steadfast in our dedication to crafting the most exceptional tokens of love—creations that transcend time, the heirloom jewels of the future.”
The bridal creations also complemented by a selection of high jewellery designs, including treasures from the Butterfly, Tilda’s Bow and Laurence Graff Signature collections. Graff’s master craftsmen have been honing their exceptional savoir-faire and artisanal flair since the maison was first founded in 1960, and each piece is designed to achieve perfect proportion, balance and grace. At the heart of these extraordinary jewels lie exceptional diamonds, cut and polished to perfection, each set within a unique, hand-made setting to best showcase their natural beauty.
Following the happy couple presented in the film, the campaign illustrates the effortless beauty of each Graff creation—the perfect accent to fairytale gowns and chic after-party cocktail dresses—and one thing is clear; much like any great love story, a Graff diamond will last a lifetime, or longer.
Imagery Supplied
