Huda Beauty Named The Most Popular Beauty Brand in The World
Cosmetify’s 2025 Beauty Index has listed the brand as it’s most popular in Q1, ahead of some of the most major industry players
Huda Beauty has been named the most popular beauty brand in the world, in the Cosmetify Q1 2025 Beauty Index. Born in Dubai and now commanding international acclaim, the brand has outpaced major contenders such as Fenty Beauty, Rhode, and Rare Beauty—an extraordinary reflection of its digital dominance, far-reaching influence, and fiercely loyal global following.
The report relies on data-driven ranking that blends Google search volume, average engagement rates and combined social following, to give an overall picture of the most popular brands. This is not just a triumph for Huda Beauty; it’s a moment of regional pride. Founded by Bazaar Arabia cover star Huda Kattan and grounded in Middle Eastern style, Huda Beauty’s rise signals a powerful shift—where beauty born in the region is now leading the global narrative.
With its roots deeply embedded in the culture and identity of the Middle East, this milestone affirms what the region has long known: that its most beloved beauty brand is also the world’s. From trendsetting launches to cult, sell-out in seconds products, Huda Beauty continues to shape the future of beauty—boldly, unapologetically, and from the heart of Dubai.
Lead image from the Harper’s Bazaar Arabia July/August Issue
