Huda Beauty Declares Lilac as the Makeup Colour Craze of 2025
The beauty behemoth’s new limited-edition collection celebrates her love of lilac tones
Huda Beauty is back with another exciting launch, and this time, it’s all about celebrating boldness and creativity. Introducing the UBE Collection, a limited-edition range inspired by founder Huda Kattan’s love for lilac shades and her unique birthday tradition of indulging in ube cake. Mark your calendars – the collection is scheduled to launch on January 15, and judging by the success of Huda’s previous cult products, it’s bound to be a hit.
Discover the UBE Collection
Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake
A beloved staple in the beauty world, the Easy Bake Loose Powder is set to debut in the collection’s signature lilac shade. This new tint brightens, blurs, and neutralizes the undereyes for a flawless finish.
Blush Filter in Ube Cream
Creamy, buildable, and dreamy, this blush filter delivers a vibrant lilac flush with a blurring effect. It’s the perfect pop of colour for your cheeks to stand out.
Faux Filler Lip Gloss in UUU-Baby
Huda’s famous high-shine gloss just got an upgrade with this sheer lilac shade. The gloss is infused with vitamin E and vegan collagen leaving your lips more hydrated, smooth, and plump.
For more information please visit hudabeauty.com.
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