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Hulu’s New Muslim Matchmaker Show Teaches The Art of Seeking True Love Intentionally

3 dates, 3 months, and 300 questions — what Hulu’s new series ‘Muslim Matchmaker’ teaches us about being purposeful in our dating search

Muslim Matchmaker debuted on Hulu this week, following matchmakers Hoda Abrahim and Yasmin Elhady as they help American Muslims find love, while staying true to their faith.

The duo uses ‘The Rules of Three’ – three dates, three months, and 300 questions – to steer the matchmaking process. They guide eight couples, urging them to invest time in getting to know their matches, assess compatibility on faith-based values (including the halal-to-haram ratio), and even go on to chaperone some dates.

At a time when many singles are drained by dating apps and endless swiping, the show’s focus on meaningful conversations highlights a growing shift in how many Muslims navigate modern relationships. Beyond reality TV, real-life couples are proving that intentionality in the search for love can lead to lasting connections.

Harper’s Bazaar Arabia spoke to two couples who found love on Muslim dating apps – not through mindless swiping, but by following a deliberate and thoughtful process, much like the one encouraged on Muslim Matchmaking.

Meet Yoeman and Arma, a transatlantic couple who found love on Muzz, a dating app for Muslims. Arma had been on and off the apps for five years, but her search lacked direction. After living in the UK for 15 years, she moved back to Oman to be closer to her parents. During this time, something changed. She goes on to describe her search as “almost aggressive.”

Arma overhauled her dating profile, took the lead and reached out to men first, speaking to multiple matches at once. After four weeks, she matched with Yoeman in Canada. The couple made sure that intense conversations – from family dynamics to parenting styles – were addressed early on. When they finally met eight weeks later, the stakes were high. During their courtship, they observed each other’s communication styles and how they handled conflict. Everything aligned, and the couple tied the knot earlier this year in Oman.

Amir and Hannan, an African-American and Yemeni-British couple, also met on Muzz. Both had spent considerable time on dating apps, going through the tedious and frustrating process of swiping on people. But they persisted.

For Hannan, it meant speaking to several people to gain clarity on what she wanted – and didn’t want – in a partner. For them, the process was about putting faith and religion as the focal point of their search.

When Amir reached out to Hannan on the app, they had conversations about their personal values and spiritual journey and growth. The couple describes their approach as “the opposite to what most people do” – rather than focusing on wedding plans or cultural traditions, they started with key questions like, “Do you pray? Do you fast?”

After speaking for four months, Amir got a passport and flew from the US to UK to meet Hannan in person. The couple involved family early on, just two weeks after their initial meeting. During their courtship, Hannan also had the chance to observe Amir’s relationship with his mother and sister. The couple got married in the UK in 2023.

So that’s three dates, three months, and 300 questions – good luck.

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