Nejla-Bint-Asem
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International Women’s Day 2026: 18 Female-Founded Jewellery Brands On Modern Femininity

Who run the (jewellery) world? Girls. We spoke to the female founders running dazzling diamond and fine jewellery brands about what modern womanhood means to them…

Charmaleena 

Founder: Hala El Khereiji 

Website: charmaleena.com 

What is the most inspiring thing about womanhood to you? 

The most inspiring thing about womanhood is our ability to hold many layers at once. A woman can be strong and soft. She can care deeply, connect deeply, and still remain independent. She can build, nurture, lead, create, and stay connected to her inner self. 

I do not necessarily believe in perfect balance. I believe we try to balance. Womanhood is about playing more than one role at once. It is not one dimension. It is growth, learning, understanding, and resilience. It is constantly evolving, and that evolution is powerful. 

How has being a woman shaped how you run your business? 

Being a woman shapes every aspect of how I run my business. It is reflected in our collections, our storytelling, and the way we lead. Each collection we create translates something we are going through – from freedom to love to identity. Our work is deeply personal. 

I am fortunate to run Charmaleena with my sister, Lina. She is the designer, and I am the managing director. We are two different personalities that complement one another. Sisterhood is part of our foundation. Our business is also largely run by women, and that energy influences everything we do. 

We care deeply about the emotional side of what we create. Jewellery is about design, but it is also about memory, identity, connection, and bonds. As women, we understand life’s journeys – sisterhood, motherhood, ambition, independence – and that understanding shapes pieces that come from a very honest place. That is why Charmaleena feels personal to our clients. At the same time, building a business requires discipline, confidence, and resilience. Being a woman in business has taught us to trust our instincts and stand firmly in our vision. 

How has jewellery empowered your own sense of womanhood? 

Jewellery has always been a form of self expression for me and for my sister, even from a young age. When we founded Charmaleena, we wanted to create pieces that reflect the different stages a woman goes through. 

When you wear jewellery with meaning, it becomes part of your identity. Whether it is a picture pendant carrying someone you love, a customized name piece, a heart that represents love, or a coin that reflects heritage, each piece tells a story. 

Jewellery is not simply about wearing something beautiful. It is about expressing who you are. For me, that is empowering. It reminds me daily of my values, my journey, and the people I hold close. 

What do women need the world to understand most about womanhood and feminism in 2026? 

Womanhood is not about comparison. It is not about competing. It is about choice. 

There is no single definition of feminism or success. Every woman should have the freedom to define her own path — whether that is leadership, creativity, family, entrepreneurship, or all of them at once. 

True empowerment is the freedom to choose your own version of success and to pursue it confidently. Supporting one another is equally important. I am proud that Charmaleena is a woman founded and woman led business built by two sisters who believed in their vision. 

Women are capable of more than we are often given credit for. And when we support each other, we go even further. 

Farah Khan Atelier 

Founder: Farah Khan 

Website: farahkhanworld.com 

What is the most inspiring thing about womanhood to you? Its ability to hold contradictions with grace. Women are instinctively resilient yet deeply sensitive, ambitious yet nurturing, strong yet intuitive. What inspires me most is how women evolve, how we rise, fall, adapt, and still carry beauty, compassion, and purpose through every phase of life. 

How has being a woman shaped how you run your business? Being a woman has made me lead with intuition, empathy, and emotional intelligence without compromising on discipline or standards. I value relationships as much as results, and I understand that strength does not need to be aggressive to be effective. My business is built not just on strategy, but on trust, instinct, and long-term vision. 

How has jewellery empowered your own sense of womanhood? Jewellery, for me, is deeply personal. It is not about ornamentation, but about expression of identity, memory, emotion, and self-worth. Wearing jewellery reminds me of who I am, where I come from, and what I carry within. It has the power to make a woman feel seen, grounded, and confident, quietly but unmistakably. 

What do women need the world to understand most about womanhood and feminism in 2026? That feminism is not a singular definition. It is choice, autonomy, and respect for every woman’s path. Strength can look like ambition or softness, leadership or motherhood, independence or interdependence. Womanhood is not something to be explained or justified, it is something to be understood, honoured, and allowed to exist in all its forms. 

Nejla Bint Asem Jewellery 

Founder: Nejla Bint Asem 

Website: nejlabintasem.com 

What is the most inspiring thing about womanhood to you? 

The most inspiring thing about womanhood is our ability to hold contradictions beautifully. We are soft and unbreakable. Emotional and strategic. Nurturing and wildly ambitious.  

Womanhood, to me, is about being a vessel; for life, for ideas, for beauty, for transformation. Whether it’s raising children, building businesses, shaping art, or holding communities together, there is something sacred in that role. 

It’s intuitive intelligence. It’s knowing without needing constant validation. It’s resilience that looks graceful from the outside. The way women can hold tenderness and fire in the same heart is fascinating. 

How has being a woman shaped how you run your business? 

Being a woman shapes everything about how I work. I don’t separate emotion from strategy …I lead with intuition first, numbers second. I build through feeling, through storytelling, through meaning. My decisions are not just analytical, they are energetic. 

My brand isn’t just about jewellery; it’s about memory, spirituality, identity, and the invisible presence a woman carries when she wears something personal. I design for the inner world, not just the outer appearance. 

I also run my business cyclically. I honor seasons – creative highs, reflective pauses, motherhood, faith. I don’t believe in constant output for the sake of noise. I believe in intentional expression. 

How has jewellery empowered your own sense of womanhood? 

Jewellery has always felt like armor made of light. When I wear something symbolic, especially a piece I’ve designed, I feel aligned and grounded. It’s not decoration, it’s intention! 

For me, jewellery holds memory. It carries lineage. It can hold prayers, birth stories, poetry, protection – even playful nostalgia, like gummy bears and smiley faces that reconnect us to our inner child. It reminds me that femininity is not fragile. It is luminous. 

What do women need the world to understand most about womanhood and feminism in 2026? 

In 2026, I believe women want the freedom to define power for themselves. Feminism does not have to look like hardness. It can look like softness. It can look like motherhood. It can look like entrepreneurship. It can look like faith. It can look like choosing a slower, more intentional life. 

We need space to expand without apology, without being reduced to labels, without being pushed into extremes. True empowerment is choice. And for a woman, choice is revolutionary. 

Baguette Design 

Founder: Fatma Al Bannai 

Website: baguettedesign.com 

What is the most inspiring thing about womanhood to you? 

I don’t think people really give womanhood justice when you want to describe it. Women are incredibly powerful women with different levels and aspects of strengths and resilience while maintaining a softness to the nature of being a woman. 

How has being a woman shaped how you run your business? 

It has its challenges because being a woman there are so many other factors that depend on you outside of your business. But because women are able to take on multiple ventures at the same time. It gives us the discipline to be able to manage a business in a way that being a woman marketing these products to other women is very effective. 

How has jewellery empowered your own sense of womanhood? 

In a fashion sense, I feel jewelry makes a woman feel like she has her whole outfit complete. In a more sentimental aspect, jewellery connects women to other women, whether they inherited this piece from their mothers or grandmothers or something they have been gifted, from other people or they gifted it to themselves. Jewelry is the one aspect in a woman’s wardrobe stays with a woman throughout her years of womanhood. 

What do women need the world to understand most about womanhood and feminism in 2026? 

That womanhood and feminism is subjective. No one can tell a woman what her definition of womanhood is and what feminism is to her. What feels right for each individual is what define those two things to them so they should feel pressure to follow what is being told to them by others. 

Zei Jewels 

Founder: Dounia Lahlou 

Website: zeijewels.com 

What is the most inspiring thing about womanhood to you? 

What inspires me most about womanhood is how multidimensional we are. Soft and strong. Emotional and decisive. Intuitive and strategic, often all at once. We evolve constantly. We rebuild and refine without losing our core. That ability to expand while staying rooted is powerful to me. 

How has being a woman shaped how you run your business? 

Being a woman has shaped how I design at the core. I create for women as they are, multidimensional. My pieces are meant to adapt and evolve instead of asking a woman to fit into them. Because she can be many things at once. Zei is designed to move with her, not limit her. 

How has jewellery empowered your own sense of womanhood? 

Jewellery feels personal. It becomes part of your identity. With modular designs in both our collections, women choose how they want to express themselves. Bold, minimal, structured, playful. The piece adapts to them, not the other way around. That choice is empowering. Jewellery is not decoration. It is self expression. 

What do women need the world to understand most about womanhood and feminism in 2026? 

I think the world still tries to simplify women. To categorize us. To decide what strength should look like, or what ambition should look like. But womanhood is not linear. It is layered. A woman can want power and softness. Career and family. Structure and beauty. In 2026, what matters most is allowing women to define their own balance without being questioned for it. Not every woman will choose the same path, and that is the point. Feminism, to me, is about that freedom. The freedom to build a life that feels fully yours. 

Lana Al Kamal Jewelry 

Founder: Lana Al Kamal 

Website: lanaalkamaljewelry.com 

What is the most inspiring thing about womanhood to you? 

The most inspiring thing about womanhood is its deep emotional dimension. It grants us a keen attention to detail and a profound awareness of those around us. This duality, of empathy and strength, defines womanhood. It’s not just softness; it’s the powerful ability to notice, care, and respond. 

How has being a woman shaped how you run your business? 

Being a woman has profoundly shaped how I run my business. I lead intuitively, design with meaning, and understand that every piece tells a story. My leadership is a balance of empathy and discipline. I create a space where storytelling, precision, and vision merge. 

How has jewellery empowered your own sense of womanhood? 

Jewelry has empowered my sense of womanhood because it’s the medium through which I give voice to women’s stories. I’m not just designing, I’m crafting emotions, milestones, and identities. That’s why initiatives like the Amal necklace, in collaboration with the Al Jalila Foundation, mean so much. Through that piece, we give back to women battling cancer. I believe in women supporting women, and that’s not just a design philosophy it’s a core of who I am. 

What do women need the world to understand most about womanhood and feminism in 2026? 

Feminism today is not about extremes or competition. It is about balance. It is about recognising that women are an essential part of the fabric of society and that their roles, in families, in business, in healthcare, in leadership deserve respect and understanding. For me, feminism is about choice, opportunity, and recognition. It is about allowing women to define success in their own way, whether that means building companies or raising families. When women are respected and supported, society becomes more balanced, more compassionate, and ultimately stronger. 

Kayaa Jewels 

Founder: Aashna Sanghvi 

Website: kayaajewels.com 

What is the most inspiring thing about womanhood to you? 

What inspires me most about womanhood is the remarkable ability women have to carry both strength and sensitivity at the same time. There is a quiet resilience in how women adapt, rebuild, nurture, and lead – often simultaneously. 

I’m deeply inspired by the emotional intelligence women bring into spaces, whether personal or professional. There is power in empathy, intuition, and the ability to sense, connect, and create with intention. 

I also find inspiration in the way women continuously redefine themselves. Womanhood isn’t static – it evolves with experience, ambition, courage, and self-awareness. 

How has being a woman shaped how you run your business? 

Being a woman has shaped Kayaa in ways that go far beyond design. It has influenced how I think about purpose, experience, and connection. 

Coming from a family with a long-standing jewellery legacy, I grew up observing the industry through a traditional lens. Building Kayaa allowed me to reinterpret that world through a more contemporary, feminine perspective – one rooted in how women actually live today. 

It has made me more mindful of how jewellery should feel, not just how it should look. Comfort, versatility, meaning, and emotional value are central to the brand. 

As a woman navigating a historically traditional industry, I’ve also learned that leadership does not require imitation. I’ve embraced building a business through empathy, collaboration, and clarity rather than rigidity – and that has been one of my greatest strengths. 

How has jewellery empowered your own sense of womanhood? 

Jewellery has always felt like a deeply personal language to me. It’s not simply adornment – it’s expression, memory, and identity. 

There is something powerful about choosing pieces for yourself. Jewellery can mark independence, celebrate milestones, or simply reflect how you want to feel in a particular moment. 

For me, jewellery represents agency. It’s about wearing something that resonates with who you are rather than who you are expected to be. 

As both a founder and a woman, jewellery has been a reminder that self-expression can be subtle yet profoundly empowering. 

What do women need the world to understand most about womanhood and feminism in 2026? 

Womanhood cannot, and should not, be defined by a single narrative. In 2026, feminism is about freedom of choice, equality of opportunity, and respect for individuality. It’s not about rejecting femininity or competing with men – it’s about removing limitations. 

Women are still navigating expectations, stereotypes, and structures not originally built with them in mind. Yet we continue to adapt, challenge, and flourish. 

What the world needs to understand is that ambition, softness, leadership, creativity, and vulnerability can coexist within the same woman. None of these traits diminish the others. Importantly, women thriving in and reshaping traditional industries are no longer the exception. It is the evolution. 

House Janolo 

Founders: Dujanah and Oloof Jarrar 

Website: housejanolo.com 

What is the most inspiring thing about womanhood to you? 

Honestly, it’s the range. We’re a female duo building a fine jewellery house together – and every day we’re moving between design decisions, financial decisions, production issues, creative disagreements, long-term vision, and very real day-to-day pressure. And we’re doing it as sisters. What inspires us about womanhood is the ability to hold all of that without losing softness. There’s a kind of quiet strength in women that isn’t always loud or announced. It’s in how we adapt. How we prepare. How we walk into rooms knowing we might be underestimated and still choose to stay steady instead of reactive. We’ve definitely felt that. Being young women in fine jewellery – a space historically dominated by legacy houses and male leadership – forces you to know your work deeply. You can’t bluff. You have to be precise. That awareness shapes House Janolo. We design intentionally. We build carefully. We take ownership seriously. And we don’t rush growth just to look impressive. For us, womanhood isn’t something seasonal. It’s not a campaign. It’s in how we make decisions every single day. 

How has being a woman shaped how you run your business? 

We’ve been women our whole lives, so we’re aware of how things are structured. You grow up sensing the gaps – the way authority is perceived, the way confidence is received, even the way ambition is interpreted depending on who’s expressing it. At the same time, we are lucky because we grew up in environments where being a woman rarely felt limiting or framed as something separate or lesser. So, we didn’t walk into business thinking, “This will be harder because we’re women.” We walked in knowing we were capable. However, it is only once you are actually inside certain rooms that you start to see the disparities more clearly – who gets interrupted, who gets assumed to be junior and who gets questioned twice. That awareness is central to how we run House Janolo. We care deeply about ownership of ideas and of narrative. We’re intentional about protecting the identity of the house. But beyond that, we care about how the company feels to the people inside it and around it. At its core, a business is its people. Those dynamics are how we build and grow. So yes, being women has shaped how we lead. We’re precise. We’re prepared. We know our product inside out because we have to. But we’re also aware of the atmosphere – how conversations feel, how partnerships unfold, how trust is built slowly over time. Emotional intelligence is not separate from business. It is the business. If the energy is wrong, the structure weakens. And if the culture is off, the product will reflect that. 

How has jewellery empowered your own sense of womanhood? Jewellery feels like agency on the body. There are so many expectations placed on women – how we present ourselves, how much space we take up, how we’re perceived. Jewellery is one of the few things that is completely self-chosen. No one assigns it to you. You decide what you wear and what it represents. For us, that choice is powerful. We work in gold and natural stones – materials that carry weight, history, permanence. When you wear something solid, something intentional, you feel it. It changes how you stand. It changes how you enter a room. Not because it’s loud, but because it’s yours. Jewellery can be armor, but not in a defensive way. It can be grounding. It can hold memory. It can mark independence. It can remind you of who you are. That, to us, feels deeply connected to womanhood – the ability to define yourself on your own terms. 

What do women need the world to understand most about womanhood and feminism in 2026? 

What women need the world to understand in 2026 is that feminism is no longer abstract. It’s structural. Women are already building companies, shaping culture, investing, negotiating. The question isn’t whether we belong in these spaces. It’s whether the structures inside them reflect that reality. Recognition still lags. Who gets funded. Who gets credited. Who is trusted with scale. A clear example of this is in the film industry. A film about women written and directed by men never lands the same way as one written and directed by women does. There’s a difference in detail. In nuance. In what is emphasized. The emotional truth feels different because it is different – the perspective is different. That ideology can apply to business, to design, to media. The person telling the story shapes how it’s understood. That’s why it matters who is in the room – and not as a gesture. Perspective changes outcomes. 

There’s also a misconception that feminism has to look loud or confrontational. It doesn’t. Women are allowed range. Ambitious and maternal. Analytical and intuitive. Direct and soft. That range isn’t confusion – it’s depth. And feminism cannot be seasonal. It can’t just show up in campaigns once a year. It has to show up in contracts, in equity splits, in who signs off on decisions, in whose names remain attached to what they build. In 2026, feminism is less about asking to be included. It’s about ensuring the structures reflect the fact that we already are. 

Toktam 

Founder: Toktam Shekarriz 

Website: toktamjewelry.com 

What is the most inspiring thing about womanhood to you? 

What inspires me most about womanhood is its quiet authority. Women don’t always need to announce their strength, they embody it. In our region, I’ve seen women hold families, ideas, and ambitions together with grace. The balance between softness and resilience is what makes them remarkable. 

Womanhood is not about fitting into one definition. It’s about evolving while staying rooted in who you are. Women are powerful in ways that are often unseen, and that quiet strength is extraordinary. 

How has being a woman shaped how you run your business? 

Being a woman has taught me to trust intuition as much as intellect. I lead with sensitivity, but never with hesitation. I don’t believe leadership needs to be loud to be strong. Every piece at Toktam is built with intention and carries thought, symbolism, and identity. Running this brand has taught me that femininity and power are not separate ,they exist together in every decision I make. Femininity and power coexist in every choice I make as a founder. 

How has jewellery empowered your own sense of womanhood? 

In our culture, jewellery has always been more than adornment ,it carries memory, celebration, and identity. For me, jewellery is a form of self-definition. Wearing a meaningful piece becomes a quiet statement of presence. Designing conceptual art jewellery allows me to explore different dimensions of femininity, including strength, vulnerability, and depth. Jewellery is a language of identity and intention, not just decoration. 

What do women need the world to understand most about womanhood and feminism in 2026? 

In 2026, women don’t need louder conversations ,they need deeper understanding. Feminism is not about opposition. It is about choice, freedom, and defining ambition, identity, and strength on your own terms. In our region, empowerment can coexist with culture, family, and tradition. Women should be able to embrace all aspects of themselves without compromise. Modern womanhood is about balance, strength, choice, and authenticity in every part of life. 

Tripat 

Founder: Sanah Khurana 

Website: tripatjewellery.com 

What is the most inspiring thing about womanhood to you? 

The most inspiring thing about womanhood to me is its layered strength. Tripat, my grandmother, my eternal muse was the one who first showed me what true womanhood looks like. 

She was a school principal, ambitious and self assured at a time when women were rarely encouraged to be either. She expressed herself through her jewellery, wearing it as an extension of her identity and a celebration of who she was, which ultimately inspired me to create my brand. 

Growing up in her presence, I understood that womanhood is ambitious yet authentic, accomplished yet generous, always uplifting and embracing others along the way. 

How has being a woman shaped how you run your business? 

Being a woman has shaped my business in the most fundamental way. I lead with empathy and sincerity, because that is what I saw growing up. 

The women in my life taught me that strength does not require harshness. So in my business, I focus deeply on relationships and how I treat my people. You can build something ambitious and still nurture the people who help you build it. 

How has jewellery empowered your own sense of womanhood? 

Jewellery has empowered my sense of womanhood as a form of self expression. It is something I carry into my everyday life, each piece holding a deeper personal meaning. When I wear jewellery, I feel connected to my lineage, as if I am carrying stories on my skin. Some days it feels like armour, on others a celebration, and often it is a source of reassurance. 

What do women need the world to understand most about womanhood and feminism in 2026? 

What women need the world to understand in 2026 is that feminism is not an attack, and it is not a quest for superiority. It is simply a call for equality. At its core, it is humanism expressed by a woman. It is about standing alongside, not above. Womanhood is the freedom to be who you want to be, to live authentically and make choices without fear of judgment. That freedom of choice is not a privilege. It is our right. 

Swe Me 

Founders: Chandni and Sweta Mehta 

Website: sweme.com 

What is the most inspiring thing about womanhood to you? 

Women carry history. We inherit stories, resilience, rituals, and ways of seeing the world. 

There is something extraordinary about how we hold memory and momentum at the same time. 

We nurture what came before us while shaping what comes next. 

What inspires us most is how multi-faceted women are. We can have a strong sense of self and 

ambition, lead meetings, build businesses, and still nurture a home and show up for friendships. 

We move between roles without becoming fragmented. We are layered, and that layering is powerful. That ability to hold complexity with grace feels deeply inspiring to us. 

How has being a woman shaped how you run your business? 

Being women gives us a different perspective when it comes to jewellery. We understand 

how layered a woman’s life can be. It moves between roles, responsibilities, and reinvention. You 

are constantly shifting environments and energy, yet you still want to feel like yourself through it all. That awareness shapes how we design. We think about pieces that move with you within a day, but also pieces that can transform a moment. Jewellery that feels effortless when it needs to be, and extraordinary when the occasion calls for it. At the same time, we think about longevity. Not just how something feels across a day, but how it feels across chapters of your life. So we create that full spectrum. The subtle and the striking. 

How has jewellery empowered your own sense of womanhood? 

To us, womanhood has always felt like a balance between power and delicacy. We have 

grown up around strong women who carry presence and resilience, but also intuition and softness. That duality has shaped how we see ourselves. 

Jewellery feels like a reflection of that balance. It is strong in material and structure yet it rests 

lightly on the skin. There is something powerful in that contrast. Growing up in the diamond trade, we first understood jewellery as value and inheritance. As we grew older, it became more personal. It became a way of marking who we are in different moments of our lives and who we are becoming. 

For us, jewellery has strengthened our sense of womanhood because it mirrors that duality. It 

allows us to hold strength and softness at the same time, and to choose how we present ourselves 

at any moment. It reminds us that we do not have to be confined to certain boxes and that we can 

be bold and expressive one day and delicate the next. 

What do women need the world to understand most about womanhood and feminism in 2026? 

We need the world to understand that feminism is not aggression, it is autonomy. In 2026, 

womanhood is not about proving that we can do everything because we already do. It is about 

having the freedom to choose what we want to do and how we choose to get there. We think the world sometimes still expects one version of empowerment, but empowerment is not 

singular. For some it is leadership and business, and for others it is art, motherhood, spirituality, or something entirely different. There is no single definition of strength. To us, feminism is about creating space for all of those versions to exist without judgement. It is about supporting women’s ambitions, even when they look different from your own. 

Tryyst  

Founder: Pooja Jhaveri Shah 

Website: tryyst.com 

What is the most inspiring thing about womanhood to you? 

Our ability to hold so many different identities and constantly reinvent ourselves. I’ve seen women build families, ideas, identities.. all simultaneously. Constantly reprioritising and evolving is what inspires me most. 

How has being a woman shaped how you run your business? 

Being a woman in a male-dominated industry taught me that softness and conviction can coexist. I don’t try to lead like anyone else. I lead like myself. 

How has jewellery empowered your own sense of womanhood? 

Designing and wearing my own pieces feels like ownership. Interacting with so many different female clients and talking about their stories while discussing Jewelry pieces truly makes the idea of womanhood feel like a collective. Seeing women celebrating themselves, not waiting to be gifted something — but marking their own milestones. We’re all growing individually, but together we’re all celebrating women’s achievements and collectively taking one step forward. 

What do women need the world to understand most about womanhood and feminism in 2026? 

That our power is in supporting. It’s not about competing for one seat — it’s about building longer tables. When women genuinely champion and invest in each other, everything shifts. Womanhood is not about rivalry. Together we are a powerhouse. 

Stone Fine Jewelry 

Founders: Ghadeer Taher and Joumana Jallad 

Website: bystonejewelry.com 

What is the most inspiring thing about womanhood to you? 

What inspires us most about womanhood is the incredible resilience, creativity, and power they hold while nurturing and inspiring those around them. Women are bold dreamers and capable of building legacies and expressing their identity with elegance and strength. More than ever, Arab women are celebrating incredible role models from historical figures to modern leaders making their mark and driving change across the region in politics, business and innovation, arts, STEM, human rights and social impact.  

How has being a woman shaped how you run your business? 

As a women led business, we integrate values like education and community in our core. We emphasise these values in our decision making process. As women who love jewellery we are customers first and we design our pieces based on how we’d like to wear our jewellery.  The breadth of the Stone Fine Jewelry collections is  also a unique part of the brand. The collections differ stylistically – in the same way, the facets of a woman’s personality vary. From the statement-making to the whimsical, and the dazzling to the artful, each collection achieves the same goal – elegance, beauty, and movement. 

How has jewellery empowered your own sense of womanhood? 

Jewellery, to us, is more than adornment — it’s a celebration of that inner power, a way to honor every woman’s journey and remind her of her strength, beauty, and individuality. Through our business we have met the most incredible women in the region. This network has enriched us and inspired us personally and in our work. 

What do women need the world to understand most about womanhood and feminism in 2026?   

In 2026, what women need the world to understand is that womanhood and feminism is about freedom. Freedom to define success on our own terms, freedom to lead, freedom to be ambitious, nurturing, assertive, creative — all at once. 

Feminism today is not one-dimensional, it honors complexity. It respects culture while challenging limitations. Women are building, investing, creating, and leading. Feminism in our region does not mean abandoning culture — it means evolving within it, leading businesses, shaping industries, honoring our heritage, and defining success on our own terms. Middle Eastern women carry dual power: tradition and ambition. We are rooted and progressive at the same time. 

Yuniu Jewels 

Founder: Dalia Kombarji 

Website: yuniujewels.com 

What is the most inspiring thing about womanhood to you? 

The most inspiring thing about womanhood to me is our ability to create not just life, but ideas, beauty, and meaning. Women have this natural gift of turning emotion into something tangible. Whether it’s building a home, a business, or a piece of jewellery, we create with depth and intention. That quiet creativity and emotional intelligence is something I truly admire about being a woman. 

How has being a woman shaped how you run your business? 

Being a woman has made me lead with intuition and emotion, not just strategy. With Yuniu Jewels, I care deeply about how a piece makes someone feel — not just how it looks. I design with meaning, with memory, with femininity in mind. I also believe women build with heart. I’m detail-oriented, hands-on, and protective over the brand because it feels personal  it’s an extension of me. 

How has jewellery empowered your own sense of womanhood? 

Jewellery has always felt like quiet power to me. When I wear a piece that feels meaningful, I feel more confident. Designing jewellery reminds me that women deserve timeless things. Jewellery isn’t just decoration; it marks moments, strength, love, and identity. 

What do women need the world to understand most about womanhood and feminism in 2026?   

In 2026, I think women want the world to understand that femininity is not weakness. Softness is not small. We can build businesses, lead teams, create art, raise families, and still love beauty and elegance. Feminism today is about choice, choosing ambition, choosing creativity, choosing motherhood, choosing independence, without being boxed into one version of strength 

Rosetta Fine Jewellery 

Founder: Pooja Chordia 

Website: rosettafinejewellery.com 

What is the most inspiring thing about womanhood to you? 

The ability to hold many things at once; strength and softness, tradition and innovation, ambition and nurturing. What inspires me most is how naturally we navigate complexity, how we support each other while carving our own paths. This is what Rosetta embodies: the balance between different worlds, the harmony of seemingly opposing forces. Womanhood is beautifully diverse, a collection of stories connected by understanding and grace. 

How has being a woman shaped how you run your business? 

As Director, I lead with both intuition and intention. In jewellery, every purchase carries emotion—a milestone, a memory, a moment of self-expression. Being a woman has taught me to honor these stories, to build relationships rather than just transactions. I’ve shaped Rosetta around connection and empathy, understanding that business at its best is deeply human. It’s about listening, creating with care, and valuing the emotional resonance of what we make. This feminine approach to leadership—collaborative, relationship-focused—is woven into every aspect of how Rosetta operates. 

How has jewellery empowered your own sense of womanhood? 

Jewellery gave me a language to express what I couldn’t put into words. Through design, I found my voice—a way to contribute something beautiful and meaningful to the world. Building Rosetta has allowed me to honor tradition while exploring new possibilities, to be both creative and entrepreneurial. Every piece I create is a reflection of how I see beauty. Jewellery has given me the confidence to trust my vision and the platform to share it, proving that a woman’s perspective in this industry has lasting value. 

What do women need the world to understand most about womanhood and feminism in 2026? 

That there’s no single way to be a woman. Feminism is about having choices—to pursue careers or family, tradition or innovation, or any combination that feels authentic. Every woman’s path is valid. What we need most is space to define womanhood for ourselves, support for the diverse ways we contribute, and recognition that our experiences are all equally valuable. When we celebrate this diversity rather than trying to fit one mould, everyone benefits. 

Samra 

Founder: Katia Abou Samra 

Website: samra.com 

What is the most inspiring thing about womanhood to you? 

What inspires me about womanhood is its depth and composure. There is an innate understanding women carry. A sense of timing, intuition and presence that cannot be taught. A woman does not need to force her way forward. She knows when to move, when to hold, and when to lead. Womanhood, to me, is confidence that does not seek validation. It is self-awareness paired with grace. That calm certainty is what I find most powerful. 

How has being a woman shaped how you run your business? 

Being a woman shapes how I see the bigger picture. I lead with intention and clarity. I value consistency, relationships and long-term vision. In jewellery, nothing is rushed. Every decision must feel right as much as it must make sense. I do not separate instinct from discipline. They work together. My leadership is measured, decisive and deliberate. I trust my judgement and I expect the same level of excellence from those around me. That approach has defined how the House has grown. 

How has jewellery empowered your own sense of womanhood? 

Jewellery has always felt natural to me. It is presence made visible. When a woman wears a piece that belongs to her, she carries herself differently. There is ease in that feeling. 

Designing jewellery allowed me to give form to confidence. To translate emotion into gold and diamonds with restraint and purpose. Jewellery does not change a woman. It reveals her. That understanding shaped how I see both design and womanhood. 

What do women need the world to understand most about womanhood and feminism in 2026? 

In 2026, the conversation feels settled. Women are no longer asking to be included. They are setting the tone. Feminism today is not a declaration. It is a reality. 

A woman can lead with softness, build with precision and live with elegance. None of these cancel the other. They coexist naturally. What the world should understand is that women are not proving anything anymore. We are simply present. And presence speaks for itself. 

Karina Choudhrie Jewels 

Founder: Karina Choudhrie 

Website: kandcojewels.com 

What is the most inspiring thing about womanhood to you? 

To me, womanhood is the art of holding many worlds at once; family, work, dreams, doubt, love and still choosing grace and that is endlessly inspiring. 

How has being a woman shaped how you run your business? 

Being a woman has made me lead with empathy and awareness. Balancing four children and a business has taught me patience, flexibility, and how to truly listen; whether to my team or my clients. In luxury jewellery, the pieces often mark very personal milestones, so understanding emotion matters just as much as understanding design. 

I don’t have all the answers, but I try to build a business that reflects care, fairness, and 

quiet strength. For me, being a woman simply means leading in a way that feels dynamic. For me, it has always been about building a business that embodies true art, boundless creativity, and the depth of the human spirit. A business where elements of great luxury are not just assembled, but thoughtfully curated. One that is sustained by grit, resilience, and the determination to endure through every season. 

How has jewellery empowered your own sense of womanhood? 

Jewellery is deeply empowering to my sense of womanhood because it is inherently emotional. It carries meaning far beyond its material value. Each piece represents moments, memories and chapters of life. Whether it reflects self-love, a personal achievement, a celebration, or an expression of love. It is never merely an investment. Its true significance lies in emotions and the experiences it holds. What makes it powerful is not the price, but the personal story attached to it. In that way, jewellery becomes something profoundly individual; a reflection of identity, memory and feeling. 

What do women need the world to understand most about womanhood and feminism in 2026? 

I think women want the world to understand that feminism is simply about fairness. It’s not about competing with men or rejecting femininity; it’s about having the freedom to choose our paths and be respected in them. Ambition and softness can coexist. Strength doesn’t have to look harsh. At its core, it’s about dignity and allowing women to define themselves, without shrinking or apologising. 

Mariyeh Ghelichkhani 

Founder: Mariyeh Ghelichkhani  

Website: mariyehghelichkhani.com 

What is the most inspiring thing about womanhood to you? 

I am always inspired by the way we turn adversity into hope and empowerment. I’ve seen women carry huge burdens — expectations, heartbreak, responsibility — and still create warmth, beauty, and possibility out of it— a blend of softness and strength that is almost mystical. We can nurture and lead, be broken and mend, doubt ourselves and yet persevere. I love how womanhood holds contradiction without apology. It’s resilience that what moves me most. 

How has being a woman shaped how you run your business? 

Being a woman has shaped my business with intuition and empathy at the centre.
I value relationships and trust emotional intelligence as much as strategy. Operating in the UAE has amplified this — it truly empowers women to explore opportunities, lead boldly, and build without limitation. It has strengthened my confidence enabling me to innovate and create impact while staying authentic to who I am. 

How has jewellery empowered your sense of womanhood?  

To me, jewellery has always felt like a quiet affirmation of who I am. When I wear a piece that resonates with me, it’s not about decoration — it’s about expression. It becomes a symbol of my heritage, my moods, my beliefs, my achievements. There is something empowering about choosing what adorns your body. It’s agency. It’s storytelling without words. Jewellery lets me celebrate my femininity on my own terms — not as something delicate, but something intentional and entirely my own. 

What do women need the world to understand most about womanhood and femininity in 2026? 

Womanhood and femininity are not weaknesses to be accommodated — they are strengths to be respected. Femininity isn’t fragility. It is intuition, emotional intelligence, creativity and the ability for leadership that listens. It’s resilience that doesn’t need aggression to be powerful. Strength does not have to look masculine to be valid. A woman can be soft yet decisive, nurturing yet ambitious. Womanhood isn’t a single narrative. There isn’t one right way to embody it. The freedom to define it for ourselves is real empowerment. 

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