JETOUR Celebrates 2025 Milestones with an Evening at Abu Dhabi’s Erth Hotel
Editors, industry leaders, and the automotive brand’s international leadership gathered for a conversation focused on innovation, premium features, and the next phase of growth
Some of the clearest signs of a brand’s successful year are boiled down to visibility. It is the car you keep spotting on the roads, outside restaurants, at the valet queues, and in weekend traffic. JETOUR had that kind of momentum in 2025, closing out the year with a reception hosted by ITP Media Group at Abu Dhabi’s Erth Hotel on 19 December.
The highlight of the programme was the ‘JETOUR Year in Review’ roundtable, led by editors Matthew Priest and Damian Reilly alongside off-road driving expert Robby Gordon, with JETOUR International leadership Yan Jun and Tan Liwei also joining the conversation.
The discussion explored how the brand has competed globally through a product-led strategy, with a focus on innovation, premium features, and value for drivers, while also taking stock of the milestones that have shaped the past year and the priorities steering the next phase of growth.
Cultural elements were woven throughout the evening, from a live Al Sadu weaving activation led by Emirati practitioner Awatef Almesmari to traditional Emirati music and a DJ set by Liwaa Ofc.
The event arrived on the back of a year of high-profile milestones for the automotive brand, both globally and within the region, including the global unveiling of the JETOUR G700 in Dubai and continued expansion across the Arabian Gulf markets.
At the G700 global launch in Dubai in November 2025, Ke Chuandeng, President of JETOUR International, described the UAE as a “window to the world” and a key benchmark market for the brand’s international growth.
Described as an all-terrain premium hybrid off-road SUV, the G700 is part of JETOUR’s broader “Travel+” philosophy, which sees driving as a lifestyle proposition, combining capability with comfort and in-cabin technology.
The evening closed with the same message that has defined JETOUR’s year, a steady global push paired with sharper focus, with the region continuing to serve as a benchmark market for the brand’s future.